Browsing Tag

Ellen DeGeneres

How Michelle Obama Motivated Toronto

In university, I rushed to write an essay about Michelle Obama’s image in the media. Fast forward to last night, when Michelle came to Toronto on her book tour and spoke in front of 15,000 fans. The pre-show was a highlight reel of Michelle’s most memorable moments in the media and in the White House. Ellen DeGeneres did something similar at her show in March, without a photo with Queen Elizabeth.

A few minutes before Michelle came onstage at the Scotiabank Arena, a few Canadian stars came out to reflect on their own stories. ELLE Canada’s Editor in Chief Vanessa Craft appeared first and I just met her last week at a fashion industry event. Next, Dan Levy talked about storytelling as an actor. He has appeared on this blog a few times, so that was a fun surprise! The Property Brothers also spoke, but separately.

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A Conversation With Ellen

The Scotiabank Arena hosts the biggest stars who come to Toronto. I’ve seen many concerts there over the years, including the Arkells last month. On Sunday, Ellen DeGeneres delighted her Canadian fans with a special visit and shared her story with two nearly sold out crowds. I attended the afternoon event, surrounded by thousands of women who adore Ellen.

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Fitz and the Tantrums

Fitz and the Tantrums is one of those bands you’ve heard on TV, but can’t remember how you were introduced to their music.

Begin Again star Adam Levine reportedly discovered Fitz and the Tantrums through a tattoo artist and then invited them to open for Maroon 5. Since then, Fitz and the Tantrums has been featured on Suits, Desperate Housewives, Criminal Minds and The Vampire Diaries.

More recently, Fitz and the Tantrums cemented their place in the spotlight once Ellen Degeneres danced to The Walker in the 2014 Oscars trailer.

[youtuber youtube=’http://www.youtube.com/watch?v=DisioPE86AY‘]

Third Tuesday: Gini Dietrich

Hot On The Street - Gini Dietrich and Sarah Prince

This month’s Third Tuesday may have been scheduled on a Monday evening, but it was as informative, inspiring and engaging as always. Third Tuesday was generously sponsored by Rogers and Cision Canada and hosted by Thornley Fallis at The Pilot. So far, I’ve only gone when the guest speaker is an author – Mitch Joel, Nora Young and last night, the lovely Gini Dietrich.

While sharing her insights about astroturfing, whisper campaigns and media manipulation, Gini subtly promoted her PR firm, book and blog. It was especially interesting to hear Gini’s perspective as a blogger because I initially learned about her through a Behind The Brand interview on Hot On The Street! I had to laugh when Gini told a story about meeting blog commenters at a conference and referred to them as “Spin Sucks crazies.” Don’t worry, she was just kidding. Most bloggers are thrilled to meet their loyal readers in person!

Gini began her presentation with a simple overview of how Miley Cyrus’ career is a good case study for PR pros. Kicking off a presentation with slides about Miley is a sure fire way to excite an audience, but I wonder how much longer speakers can get away with it. When Toronto has a new mayor (fingers crossed!) and Ellen’s Oscars selfie is ancient history, presenters will need to find a new pop culture reference. When I pay to see a major thought leader, I want to hear their opinion about current events, not yesterday’s news. Marketers are increasingly encouraged to explore real-time marketing, memes and news-jacking and I think keynote speakers should take the same approach when preparing presentations.

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Stephen Colbert’s 3 Favourite Things

There is “so much [comedic] talent out there and not enough time to show it all,” Sandra Bullock astutely said during the People’s Choice Awards. The award-winning star of The Heat and Gravity took home four trophies on Wednesday night, while I sat at home wishing I had her brown wavy locks.

Kat Dennings, my other favourite brunette Hollywood star, dazzled in her role as co-host. When she quoted fans’ tweets and introduced which song Beth Behrs would sing next, she quickly made that segment a highlight of the 40th People’s Choice Awards. I promised my Facebook friends that I won’t blog more about the dance move Miley popularized last year, so let’s just say Beth’s rendition of Wrecking Ball was epic. Matt LeBlanc joked about singing a song too, but claimed that he couldn’t due to time constraints. The former Friends star then announced that The Big Bang Theory (the show with a Barenaked Ladies theme song) was named Favourite Network TV Comedy.

Kaley Cuoco AKA television’s sweetest newlywed accepted the award for Favourite Comedic TV Actress. She started the year with a bang by wearing a pink Vera Wang dress to her wedding, which she decorated with an upside-down cake hanging from a chandelier. Watching her in the opening sequence on the set of 2 Broke Girls was amusing. Remember, stars are just like us. They’re busy people who care about loyalty programs at Jamba Juice.

Whereas Justin Timberlake spoke about his team in the context of how they’re obligated to deal with his neuroses, Jennifer Hudson brought her sister into the spotlight to emphasize the importance of teamwork and family. “My mother always taught us that without family, you have nothing,” she said. Cover girl material right there. Sponsorship-related pun intended. 

Photo: Billboard

Photo: Billboard

Surprisingly, last night marked the first time Britney Spears won her a People’s Choice Award. Britney celebrated her prize and comeback in a dress that screamed Las Vegas style and reminded me how much I want to return to the west coast.

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