Meet and greet alert! Entourage’s Adrian Grenier is coming to Toronto on Wednesday to meet fans at Hudson’s Bay (176 Yonge Street) across from the Toronto Eaton Centre. This is an exciting opportunity to meet the star and ask him about his career or personal life. There is a minimum purchase requirement for a photograph with him, but if you buy jeans and a t-shirt, then I’m sure you’ll be all set.
The event is only two days away so start shopping and thinking about what you’ll say to him!
Photo Source: Toronto Grand Prix Tourist
Yonge and Dundas Square is a popular destination in downtown Toronto and therefore a prime location for companies that want to raise brand awareness among a large audience of pedestrians. No matter how often I shop at the Toronto Eaton Centre, I seem to miss some of the most exciting experiential marketing stunts. To compensate, I rely on YouTube and industry publications to get my fix and find out what’s happening.
Thanks to YouTube pre-roll, I discovered two cool campaigns that were executed recently by Koodo and Keurig. The alliteration of these brand names is unintentional, but noted.
To kick off a new category and series of HOTS blog posts, I’ve revisited one of my favourite chick flicks: Legally Blonde.
I first saw Legally Blonde at a theatre at The Eaton Centre, which isn’t there anymore. It was 2001. Little did I know at the time that the film about a blonde sorority girl disproving others’ perception of her by going to Harvard Law School would spawn sequels and propel Reese Witherspoon’s career much further than Election could accomplish alone.
As I re-watched it for the umpteenth time on DVD, I was more attuned to the product placement. Not just the Red Bull that Elle’s sorority sister drinks while exercising or the stack of Cosmopolitan magazines on Elle’s dresser, but especially the OPI nail polish bottles scattered across her colourful room. Even when Elle has the revelation at a nail salon to enroll in law school to win Warner back, the back cover ad on the magazine she’s reading is for OPI. I also thought about the contrast between Elle’s nerdy classmates on black PCs and her brand new orange Apple iBook.
