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Disney

Connect Online For A Better Bottom Line

Establishing a presence on Facebook, Twitter and YouTube is a necessary step in promoting new productions, but it is not enough. Effective social media marketing is complex and posting a few links on Facebook or fun facts on Twitter each week is just the beginning.

Using social media management tools to monitor relevant online chatter and respond to patrons’ feedback is very important. For instance, if there has been more buzz about rude front of house staff than the cast’s acting abilities, but that’s unbeknownst to management, then that’s a serious cause for concern.

To stand out amongst the noise, which characterizes social media, stay up to date about industry-wide best practices and assess competitors’ social media activity. If you want to improve your Facebook page, then find brand pages that frequently share interesting content that has high-quality visual elements and understand the approximate 80/20 split between being conversational and promotional. Viral videos like Will It Blend? demonstrate how easy it is to produce engaging content at minimal cost.

[youtuber youtube=’http://www.youtube.com/watch?v=lAl28d6tbko’]

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January 13, 2014 by

Some Kind of Wonderful Summer

My Facebook album featuring summer 2012 highlights is called Paradise, after the hit song by Coldplay, which captures my sentiment this summer. Here’s why:

Walt Disney once said, “It’s kind of fun to do the impossible.” Going backstage at a concert has been a dream ever since meeting a Marianas Trench band member working the merchandise table at their 2009 Western O-Week show. 

Ian Casselman, Marianas Trench (September 2009)

Saturday afternoon, I managed to meet Jesse Labelle, a 2012 headliner at the same show. Leaving that tent afterwards broke my heart, but at least I also got to meet my mitZine editor IRL for the first time!

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September 9, 2012 by

Does Dressing Up Require Social Commentary?

I don’t usually like when people expect listeners to pay attention to their every word as they read aloud long passages of text, but on Monday afternoon, I was captivated by a TA who shared a newsworthy blog post circa November 2010.

Two days after Halloween, Trick or Treating may still be trending on Twitter, but most people are more concerned about finding discounts on candy and the latest gossip about the Kardashians than discussing who cross-dressed over the weekend.

Nevertheless, when a 5 year old boy begged his mom to order a costume resembling Daphne from Scooby Doo for him two years ago, this caused a huge commotion. Uptight mothers in their community were outraged, even though their children seemed unfazed by his costume choice.

                             

The bottom line is that costume choices shouldn’t be a big issue at all, unless of course they are outright offensive or obscene. The boy didn’t dress up as a Disney Princess anxiously awaiting Prince Charming’s arrival at his doorstep; he dressed up as one of his favourite animated TV characters – so what?

In her blog post, the mother (who coincidentally is another Sarah) mentions that her son’s “best friend is a little girl.” When it comes to trick or treating, those kids will remember spending the night or school festivities with their best friend. Early childhood friendships don’t always extend into adulthood or even the teenage years, but if the friends lose touch, they’ll remember who it was running up neighbours’ front steps beside them to collect candy. That’s the memory for him to cherish – friendship and fun, not that a Halloween costume he wanted to wear sparked an online debate about gender and sexuality.

It is one thing to document your children’s funny musings or share advice about parenting, but it is quite another to turn an innocent child’s desire to have fun dressing up into a rant about attitudes towards gender norms. Sometimes I think that moms should just take photos to capture their kids growing up and leave it at that. After all, “it’s just a costume.”

Surely there is a better way to become famous than starring in a controversial blog post.

November 2, 2011 by