Browsing Tag

Craigslist

Facebook Connects Music Lovers

If you want to star in a music video, there’s no need to respond to a semi-sketchy casting call posted on Craigslist.

Derek Blais, art director at Tribal DDB, helped lead the creation of a music video that suits today’s narcissistic culture and sedementary lifestyle, where people want to invest minimal effort to become stars. Thanks to the “Facebook Connect” function, anyone with a Facebook account can star in Young Empires’ new music video, alongside young actors who look like tastefully dressed Abercrombie models.

I won’t bore you with the details of how the music video works. Slow internet connection? Try playing it on another computer. Director Miles Jay’s vision ensured it’s just that spectacular.

I first learned of Young Empires when fashion retailer FCUK named them artist of the month, following a competitive event promoting unsigned Canadian bands in September 2011. Little did I know that months later, they would achieve international buzz thanks to a creative interactive music video.

The New Girl

Before I delve into my commentary about Facebook’s changes, I want to share a recommendation for FOX’s new TV show, The New Girl.

Katy Perry’s highly charming doppelganger, Zooey Deschanel stars in the sitcom about a girl who moves in with 3 guys who she meets by responding to a Craigslist ad.

Thanks to Deschanel’s comedic timing, the pilot is funny from beginning to end. Her A-list Hollywood status leads me to believe that The New Girl has staying power and the men’s spontaneous serenade to cheer up their new friend cemented this show into my fall TV schedule.

The New Girl airs Tuesday nights at 9 on FOX/CityTV.

TIP: The pilot episode is available as a free download on iTunes!