Browsing Tag

commercials

On The Radar: ’90s Stars Return to TV

The Backstreet Boys are back, making their small screen debut in Old Navy commercials prior to their upcoming reunion tour with Kevin Richardson reuniting with the boy band. An Old Navy staffer has explained that their “target customer grew up in the ’90s, and that time period conjures an emotional connection, so [they’ve] worked with a number of actors and musicians who remind her of that nostalgic decade.” (Source: Bloomberg)

[youtuber youtube=’http://www.youtube.com/watch?v=5O1QS4r1JHc’]

In case that doesn’t satisfy your longing to see your favourite stars of the past, Old Navy has followed up with newer commercials featuring Joan Rivers (notably a hilarious woman on Twitter too) and Sex and the City star Mario Cantone. I’d love to meet the Fashion Police co-host, but so far I’ve had to settle for posing with Joan’s wax figure at Madame Tussauds’ Las Vegas location. What’s more, Old Navy has jumped at the opportunity to make interactive YouTube videos, enabling fans to watch different clips of Mario and Joan at faux fashion shows online.

Continue Reading

November 5, 2012 by

Sprite Makes a Splash

At the Cannes Lion Festival of Creativity 2012, Ogilvy and Mather won gold prize for Sprite Shower, which was executed by their Brasil team. To see it in action, click here.

After offering 1,500 showers to consumers donning speedos and bikinis, the refreshing branded experience for beachgoers was followed up elsewhere. Next, Sprite held a similar concept in Tel Aviv with human-sized showers resembling dispensing machines.

Refusing to take the tagline “Refresh Your Ideas” for granted, Sprite strikes again this week with engaging street art created with teenage models in Prague. Emphasizing the brand’s message of authenticity, the new “Camouflauge” campaign illustrates how Sprite tries to stop the cycle of blending in, as the teens break out of character after their first sip.

As everyone’s eager to identify themselves as unique and hip, Sprite’s latest campaigns propose that all it takes to stand out is a sip of their soft drink, which will help you beat the summer heat in the process.

Here’s a behind the scenes look at creating the Camouflage commercial:

July 17, 2012 by

Girls On Film

Below are a few of my favourite picks screened at the TIFF Bell Lightbox tonight for the Packaged Goods series, where aspiring filmmakers, tastemakers and moviegoers celebrated women’s talent in film.

HTC “One, Freefall”

Director: Sara Dunlop

Take your phone, get outdoors and go on an adventure. Bottom line: have fun.

Dove “Growing Up”

Director: Kathi Prosser

As a loyal advocate for Dove’s Self Esteem Fund, it’s great to see a female director furthering the brand’s vision to help girls with body image and bring an important issue to light. Girls are indeed “growing up” in a turbulent time with too much pressure on appearances and this spot thankfully continues the conversation.

“Skyscrapers” – OK Go

Director: Trish Sie

This music video could easily double as an ad for Joe Fresh or Benjamin Moore. Great colours. Great music. Great choreography.

June 13, 2012 by

Death Loves Everyone. Make Death Wait.

When sharing the Cold, Hard Truth with Western students last night, Kevin O’Leary didn’t speak about non-profit organizations in particular, but rather focused on finding an organization that has great growth potential. If this commercial is indicative of the talent at Heart and Stroke Foundation, then that makes them an organization worth taking seriously as potential future employer – it’s incredible.

Watching TV tonight, there were several commercials that caught my eye as Tumblr Tuesday worthy, but this spot by Heart and Stroke Foundation made the cut.

There is a complementary ad about men, which you can see here. Both ads mark a rare occasion in which the YouTube video is overlaid by an ad that you should actually click.

Spreading their message requires no more than 3 words on the screen at once, and that’s really all it takes for a powerful call to action.

Watch. Donate. Support.

November 22, 2011 by