Browsing Tag

commercials

Travel With The Blue Jays

Hot On The Street - Toronto Blue Jays

Expedia partnered with the Blue Jays to build an online hub that lets fans easily see when the Jays are playing elsewhere and book a trip to see the away games with just a few clicks. Expedia always encourages customers to book airfare and accommodations together for better deals and baseball games provide a smart opportunity for them to engage travellers.

Their latest ads, which were produced by Grip, feature the team’s cute mascot Ace. ‘Wake Up Call’ has a funny front desk attendant who shouts bird noises into the phone to wake up Ace and in ‘Passport,’ we see Ace going through security with a suitcase that only looks big enough to fit his shoes.

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May 22, 2015 by

Brands Prank Consumers

You never know what to expect from leading brands on April Fool’s Day. When I sourced content for this roundup, the images and videos I saw ranged from silly to strategic. BMW’s giveaway was probably the most expensive to execute, although Honda’s SUV customizations weren’t cheap either. Kenneth Cole is a sophisticated brand, but they took a risk and went the immature route to target young animal lovers. The videos are ranked in order of personal preference, which is the same as their order based on # of YouTube views. Enjoy!

BMW

[youtuber youtube=’http://www.youtube.com/watch?v=TzKAep8Ybb8′]

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April 2, 2015 by

Talk Is Cheap 7

Hot On The Street - Sarah Prince and Martin Waxman

Martin Waxman

Introduction

Talk Is Cheap is an annual conference presented by the corporate communications and public relations students at Centennial College. Last year, I went with my friend Rachel who has a CPG client-side marketing role. It was helpful to compare notes because she found the digital insights interesting and I appreciated the opportunity to learn more about traditional media relations. This year, I was excited to go again. I had a chance to hear different speakers, see familiar faces and extract practical tips.

Location

Centennial College – Story Arts Centre @ Pape Ave & Mortimer Ave

Outfit

Ann Taylor LOFT black jacket, Roots X Douglas Coupland ‘I Miss My Pre-Internet Brain’ ironic graphic t-shirt, Mavi skinny jeans, Sam Edelman black suede boots

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November 27, 2014 by

Promotions Around Downtown Toronto

Yonge and Dundas Square is a popular destination in downtown Toronto and therefore a prime location for companies that want to raise brand awareness among a large audience of pedestrians. No matter how often I shop at the Toronto Eaton Centre, I seem to miss some of the most exciting experiential marketing stunts. To compensate, I rely on YouTube and industry publications to get my fix and find out what’s happening.

Thanks to YouTube pre-roll, I discovered two cool campaigns that were executed recently by Koodo and Keurig. The alliteration of these brand names is unintentional, but noted.

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November 26, 2014 by

Toys “R” Us Celebrates 30 Years Of Fun

Hot On The Street - Toys R Us 30th Anniversary logo

In case it wasn’t clear when I blogged about going back to Disney World, I’m proud to share that I’m a kid at heart. Toys “R” Us shares that sentiment and wants Canadians to share stories on social media about taking an oath to never grow up.

Where would the retail chain be if parents hit a certain age and decided to abandon their childhood fantasies and stop playing with toys for good?

To celebrate their 30th anniversary, Toys “R” Us is going all out. They’ve partnered with Transat Holidays, AIR MILES®, Lego and Mattel to offer Canadian shoppers major promotions and host exciting events for kids of all ages. Visit www.toysrus.ca/events for more details.

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October 1, 2014 by