Linda Kash stars in the new holiday movie Auld Lang Syne with fellow Canadian icon Mimi Kuzyk. The premise is a very funny concept: two frenemies hide on a film set while the cast and crew go home and the homeowners enjoy a paid vacation in Hawaii.
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commercials
I still remember how excited Unilever’s team was when they announced that Axe was going to send some lucky guys to space. My peers shared their enthusiasm when we watched a teaser video together at Queen’s University in 2013, but that was the last time I really thought about the brand.
Axe just released a new ad that challenges common stereotypes about young men, which I love. This video makes me rethink what Axe stands for and I admire how it has the power to change consumers’ views about gender. In a way, this ad is long overdue. It’s 2017! Of course it’s ok for guys to wear pink (and not just on Wednesdays). So what if a boy doesn’t like sports?
I wish Axe didn’t have to include a question about depression because it should be obvious by now that guys have mental health issues too. The best article I read on Bell Let’s Talk Day was written by a local male marketer and that was one of many stories.
[youtuber youtube=’http://www.youtube.com/watch?v=gTbb6b1wzwg’]
There are few things I like more than saving money and Desjardins Insurance’s latest ad captures that sentiment well. In Better Things: New TV, a couple shopping for a new TV must decide which TV fits their budget. An electronics store like Best Buy is always filled with people looking for gifts, toys and practical solutions, so it’s a good setting for this story.
[youtuber youtube=’http://www.youtube.com/watch?v=q_n4QlBMbQY’]
When all you want to do is watch a music video, pesky ads can spoil the fun. Fast food chain A&W recognizes your pain and created an ad that communicates the key message in the first 5 seconds. After that, there’s not much to see—viewers simply watch an A&W spokesman eat a burger outside in the middle of the street.
I have never purchased anything at A&W and I can’t say this ad tempted me, but as as a marketer, I found the ad clever. They know you have a short attention span so they cut to the chase while trying to appear cool and modern. This won’t be the last smart spot I discover via pre-roll, but it is the first that encouraged me to skip it and I commend A&W for their creativity.
If you’re craving a burger now, find an A&W near you.
Photo Source: Strategy
There are many channels through which job seekers can find their next opportunity and Indeed’s search engine for job postings ranks at the top. It’s an easy to use and efficient resource that has helped me discover many openings.
Indeed is currently focusing on global expansion and therefore decided to produce more ads like last year’s ‘How The World Works’ video, which aired in Australia, Germany, the U.K. and the U.S. The ads were made by Mullen Lowe, and Mediacom is handling the media buy.