Browsing Tag

coffee

Instagram Inspiration: Happy New Year

Many top brands were eager to help consumers ring in the new year. Overall, I noticed that brands posted more GIFs and short videos this year, which signals progress. Last year’s round up included only three posts and this year’s list includes three categories to help marketers with content development on Instagram.

I hope you’ll bookmark this for future reference and maybe even print it in colour to discuss at your next brainstorm meeting!

Inspiration for Small Businesses

While evaluating posts in my feed, I looked for simple posts that small business owners can learn from and treat as templates for future holiday posts. With the right stock photo and some text overlay in a program like Adobe Photoshop, a post that looks like this one from Aroma is fairly easy to create.

January 2, 2015 by Sarah Prince

5 Things To Do While Unemployed

Unemployment is a crucial time to focus on priorities in your personal life. It’s important to establish a routine and create structure, as that’s the best way to avoid sitting at home with negative thoughts, which could lead to a downward spiral.

Once you’ve found an effective job hunting strategy that you can realistically execute, set aside time to relax. Take this time to lead the balanced lifestyle that you know you should strive for on a regular basis, but let laziness and the busy trap get the best of you.

1. Record your thoughts in a journal.

It could be in a digital app that you can sync and access across your devices with password protection. I recommend the app Day One, which offers prompts to get you thinking and keep you on a schedule. Evernote is another good option. Create a new notebook marked Personal or something ambiguous so strangers looking over your shoulder will never guess you use the app to record private feelings.

Of course you can maintain a journal the old fashioned way with pen and lined paper. Store it somewhere safe at home. If writing down miscellaneous observations during the day is something you’re not used to doing, then keep it simple and start with something basic. Indigo sells One Line A Day memory books and if you make writing in it a habit, then you will have a fascinating log to reflect on months or years in the future. See how much you have grown, matured and changed in the process.

December 2, 2014 by Sarah Prince

Promotions Around Downtown Toronto

Photo Source: Toronto Grand Prix Tourist

Yonge and Dundas Square is a popular destination in downtown Toronto and therefore a prime location for companies that want to raise brand awareness among a large audience of pedestrians. No matter how often I shop at the Toronto Eaton Centre, I seem to miss some of the most exciting experiential marketing stunts. To compensate, I rely on YouTube and industry publications to get my fix and find out what’s happening.

Thanks to YouTube pre-roll, I discovered two cool campaigns that were executed recently by Koodo and Keurig. The alliteration of these brand names is unintentional, but noted.

November 26, 2014 by Sarah Prince

Coffee With Michael Bregman

A few months ago, I wrote about drinking tea with Carly Rae Jepsen. We didn’t meet at DAVIDsTEA to catch up like old friends; we simply posed at a meet and greet. Drinking coffee with Second Cup’s chairman Michael Bregman was kind of similar. It wasn’t a one-on-one information interview, but rather a breakfast event where he spoke and young professionals listened intently.

In hindsight, Michael’s talk was similar to Annie Young-Scrivner’s keynote at QMAC 2013. At the time, Annie was President, Starbucks Canada and now she is President, Teavana. On both occasions, Michael and Annie succinctly shared their views on coffee consumption, inspired advice-hungry audiences and left enough time for questions.

July 6, 2014 by Sarah Prince

Happy Birthday Tim Hortons

“It’s like Mad Men around here.”

Even though Tim Hortons never had a chance to work with Don Draper, they’ve done quite well in the last 50 years. According to Marketel, Tim Hortons is Canadian women’s favourite brand and it ranks high on my list too.

To celebrate its 50th birthday, Tim Hortons threw a huge bash at Yonge & Dundas Square today. Actors wearing vintage garments created a vibrant scene set in the 60s, featuring parents with a baby carriage and a police officer who was delighted to put people in his black and white cop car. They put on quite a show and a caffeinated audience ‘ate it up,’ as my grandmother likes to say.

May 15, 2014 by Sarah Prince

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