Pepsi’s Super Bowl polar bear ad had wild timing after my recent visit to the Coca-Cola Store at Disney World. Pepsi made a bold statement with its taste test, Coldplay reference and Easter eggs, which instantly became a conversation starter.
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Gesturing in the air to reference the hectic current events of the last few years has become too commonplace. And seeing posts about everything going on in the world is so overwhelming. It demands a way to process our thoughts and feelings in person. To get more context about what’s happening in Israel and the Middle East, I went to the Nova Exhibition in Toronto.
Photo Source: Hollywood Life & E!
Aside from the Oscars and Super Bowl, Sunday night doesn’t usually imply appointment viewing. Last night was an exception. I found myself flipping back and forth all night between the American Music Awards on CTV/ABC, Canada’s Smartest Person on CBC and Kourtney & Khloe Take the Hamptons on E! I’m one episode behind on The Good Wife, but I’ll fix that soon with Rogers on Demand.
Kourtney & Khloe Take the Hamptons
I wonder how many other dads leave hundreds of dollars worth of gifts for their kids and partners on their way to rehab. In the last episode, Scott went to rehab for five days, Kourtney’s therapist flew to New York for a surprise counselling session and Khloe celebrated her 30th birthday.
It looked like Khloe had a fun birthday bash and an even better surprise party, where French Montana gave her a Jeep. It’s a shame that Khloe’s anxiety about her age and relationship with Lamar interfered with her having a good time with friends.
Overall, it was a juicy drama-filled episode that was satisfying, yet somewhat difficult to watch given the sensitive subject matter about Scott’s behaviour and Kourtney’s health.
Fashion is a spectator sport and it’s my favourite kind. Between the release of Refinery29’s Style Stalking book and World MasterCard Fashion Week, October was filled with fashion-forward inspiration. October marked my first fashion week experience and it was a privilege to be part of the action.
Until this fall, my fashion show experience was limited to student-run charity fundraisers like OHM at Western. Volunteers invest a lot of time to ensure these shows look professional, so I was curious to see how internationally known artists showcase their collections.
At the Cannes Lion Festival of Creativity 2012, Ogilvy and Mather won gold prize for Sprite Shower, which was executed by their Brasil team. To see it in action, [2025 Update: Originally linked to Cannes Lions entry].
After offering 1,500 showers to consumers donning speedos and bikinis, the refreshing branded experience for beachgoers was followed up elsewhere. Next, Sprite held a similar concept in Tel Aviv with human-sized showers resembling dispensing machines.
As everyone’s eager to identify themselves as unique and hip, Sprite’s latest campaigns propose that all it takes to stand out is a sip of their soft drink, which will help you beat the summer heat in the process.
Here’s a behind the scenes look at creating the Camouflage commercial:
[2025 Update: YouTube video no longer available.]