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CityLine

Spark Sessions

With Marketing Director Jenny Jovanovic (Crazy Style Love)

Spark Sessions Marketing Director Jenny Jovanovic (Crazy Style Love)

The blogging world has become very saturated, so it was worthwhile spending the weekend at the second annual Spark Sessions conference to learn how to differentiate myself.

The opening keynotes by Andrew Sardone, Editor at Globe Style Advisor and Vanessa Craft, Beauty Director at ELLE Canada launched the event by describing bloggers as entrepreneurs. Vanessa inspired bloggers to become idea entrepreneurs and leverage our blogs to influence how readers think and behave. “Blogging is storytelling with a megaphone,” she said. Think about the power that comes with being a blogger and consider your future legacy.

Winnie Chan explored various legal issues that are relevant to blogging like CASL, disclaimer policies and copyright infringement. Though it was interesting to hear a lawyer’s perspective about what we do on WordPress, I would’ve preferred to see more visual examples of do’s and don’ts. Likewise, Maxine McDonald from Langton PR helped us understand which information is fundamental to include in media kits, but she didn’t show any examples of media kits she likes.

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Dress For Success With Lisa Tant

Lisa Tant

Photo Source: Girls Of TO

It’s always important to dress for the job you want. Yet no matter how many magazine spreads are dedicated to work-appropriate attire, women repeatedly seek more advice about what to wear.

Women of Influence sought to answer our questions on Tuesday evening by hosting Lisa Tant at One King West. Throughout her speech, Lisa emphasized the importance of being present and shared three main pieces of advice: find your passion, be social and be honest.

Find your passion 

Lisa discovered her entrepreneurial drive as a teenager when she realized she could make beautiful things that people want to buy, such as embroidery. The “Type A creative crazy person” was eager to tag along on buying trips to LA and San Francisco during high school. Her parents demanded that she maintain good grades while pursuing a career in fashion and Lisa refused to let them down.

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Reading Off-screen

As much as I love digital technology, there is something comforting and enjoyable about reading newspapers in print, so when The Globe and Mail offered me a free subscription, I signed up.

Since the periodical has started showing up outside my front door six days a week, I’ve changed my morning routine. It’s motivated me to wake up about 20 minutes earlier, so I can get ready and then read it with a coffee while everything’s quiet before heading to class. On the mornings I don’t have class and I’m not tempted to watch CityLine Fashion Friday, it feels like an additional luxury, as I anticipate how many hours during the day will be spent in front of a screen.

Upon checking Facebook and Twitter feeds in the morning, there are only so many worthwhile links to click that were posted since the night prior. The Globe, however, always has articles piquing my interest and more importantly, in print, there are thankfully no distractions, such as flashing colourful ads leading me to open a new tab, which will inevitably lead to more unnecessary and unproductive Internet browsing.

Last week, a colleague told me about the rush amongst her Ivey classmates to pick up a free copy of the Globe at school before they run out and now that I’m a subscriber, I can understand why. I like to read The New York Times too, but since they limited access to online content to ten articles per month, instead of the twenty permitted previously, I’m more grateful for the Globe’s convenient availability.

As the exam period approaches, I know that it will be a nice break to read the newspaper rather than a textbook. Also, just as course material tends to overlap across my different classes, I welcome the chance to read about the same topics on the syllabus in a more relevant context in Globe stories, such as those about Gen Y versus baby boomers in relation to my sociology of work class and current political scandals that will provide examples to theories about politicians’ increasing invisibility.

I find that when some of my profs point out that they still read a hard copy of the paper, they date themselves in a room of twentysomethings, though I can understand why they proudly announce this habit. Proclaiming that you read the paper in print needn’t be done in a self-deprecating or teasing tone. There are great journalists out there and I think taking the time to read their work, without distractions, is a wonderful way to pay respect, whether they write about fashion, business, tech or anything else.

Take the time to read sans screen and you may be surprised how much you like it.