Browsing Tag

Chevrolet

How To React To The New Chevrolet Malibu

Photo Source: Adweek

Photo Source: Adweek

When Facebook launched their new Reactions feature, I was curious to see how my friends and peers in the advertising industry would respond. It’s been around for about a week now and I have yet to use anything but the Like button; however, I think that’s simply a response to the type of content that has appeared in my news feed. If something was truly shocking or devastating, I wouldn’t hesitate to say “Wow!” with a click.

One of my favourite new ads capitalizes on Facebook’s Reactions to demonstrate how much their customers will love their latest product. To produce their one-minute spot “From Like to Love,” Chevrolet and their agency Commonwealth/McCann collected video clips from user-generated content. The videos capture typical moments that are shared on social media like kids’ first day of school and an engagement.

Continue Reading

Driving with Friends

http://www.youtube.com/watch?v=eUHDFafqykI

I know there was already lots of hype about this commercial right after it aired during the Super Bowl, but it’s still an incredible new technology. I remember reading about some new gadgets that car manufacturers will be adding to the dashboard within the next few years (after I clicked a few links while researching the consequences of texting and driving), but it’s much more powerful when you see what’s already available. This Chevrolet video makes me wonder about what features I’ll have at my fingertips when I buy my first car.

The bachelor’s excitement about a machine reading aloud his friends’ Facebook status updates also demonstrates how much Facebook continues becoming a, dare I say, ‘fundamental’ part of our lives. Surely this will make people who have disabled their accounts second guess this choice and make those who have not yet created an account feel even more out of the loop.

Compared to how thankful I am for having a smartphone and Internet access to occupy me while in waiting rooms, I don’t think it’d be as enjoyable to have a robotic sounding voice tell me what people have tweeted.

You can already listen to whatever artist, song, or radio station you want in the car. Is it really necessary to mute the radio commercials long enough to learn that your friend just landed in Miami while you’re driving around running errands?