Music heals, so it was really special to attend The Reklaws’ YEE HAW Fun-Raiser and support Kids Help Phone. Mental health is the most important cause to me and I admire how The Reklaws are raising awareness with new songs.
Browsing Tag
charity
Western University graduates Josh Stern and Russell Citron are inspiring Gen Y to pay it forward and people are listening. Their charitable initiative #FeedTheDeed discourages people from playing an online drinking game and encourages random acts of kindness.
#FeedTheDeed has sparked a huge conversation about the power of social media. Instead of producing videos of themselves chugging beer, #FeedTheDeed participants are donating blood, clothes and toys.
How It Is Promoted
In the last 2 weeks, my Facebook news feed has been filled with photos and videos of friends distributing popcorn, coffee and TTC tokens. To extend the reach of #FeedTheDeed, participants are nominating friends, family and celebrities around the world. For example, Josh Stern nominated Canadian singer-songwriter Nikki Yanofsky and then she handed out candy in Montreal on Valentine’s Day.
What I Did
I love Twitter. I like Starbucks.
When my friend Sam Pollack nominated me to #FeedTheDeed, this is what I did to support a few charities I care about:
I used Twitter to send Starbucks gift cards to Anaphylaxis Canada, Heart and Stroke Foundation and Canadian Breast Cancer Foundation. Non-profit employees deserve to be rewarded for their hard work and I hope they will encourage more people to continue the chain.
What You Can Do
Here are some ideas:
- Volunteer
- Pay for a stranger’s bill at a café
- Send handwritten notes or cards
- Buy a ticket to attend a charity event
- Contribute to a Kickstarter campaign
- Loan money to an entrepreneur on Kiva
For more information, follow Kindness Counts on Facebook!
Save the Children is an international NGO committed to advocating for children’s rights and supporting children in developing countries. When Save the Children Canada’s PR manager Kirsten Walkom tweeted that she needed an extra set of hands for a video shoot, I responded immediately and spent the day with their production team a few days later.
Many local celebrities donated their time to appear on camera, including fashion designers Adrian Wu and Jessica Jensen, nutritionist Joy McCarthy and Kiss 92.5’s Devo Brown. It was fun to hang out with them in between takes in Liberty Village.
Running into Madiha Aziz, a fellow volunteer and competitor at QMAC 2013, was a nice surprise! She says that helping out on set proved to be a good learning experience. “Before arriving on set, I did not know how much the impact of each dollar donated is to the children of Syria. I felt very blessed to get the chance to assist with the production of this video because it will create the much-needed awareness of the critical situation in Syria.”
Director Ian Barnett’s final product looks great, as it effectively captures stories about children’s fears to inspire viewers to support Save the Children. One key takeaway from the video is that donating only $40 to the charity can go a long way. Check out the video for The Extra Plate below and share your childhood fears on Twitter for a chance to win a prize!
It’s one thing to shop at Fossil and follow them on on Facebook or Twitter.
It’s quite another to learn more about the accessories brand from an insider.
Name: Lori Petteplace
Position: PR & Marketing Manager
Employer: Fossil
Education: Psychology, McMaster University
In 140 characters or less, describe your role at Fossil:
Out-of-box promoting and event planning to increase brand awareness, sales & desire of the brand while crediting 1 of our wholesale partners
How does Fossil foster creativity at the office?
Fossil has their finger on the creative pulse for their employees. We have an open and engaged idea environment, where ‘answers are in the room’ round-table discussions are common. We sincerely and actively pursue placing people in roles that suit their personality, creativity, talents, desires and ambitions.
Fossil works with many brands, but its partnership with Michael Kors seems to be the most well known. Why do you think Michael Kors watches are so highly coveted in particular?
Michael Kors has taken aspirational ‘Jet Set’ lifestyle and presented it to the fashion-conscious individual at attainable price points. Further, he provides a head-to-toe look emphasizing not only his apparel but also his finishing accessories – the statement watch, stacked jewellery, a handbag and footwear.
The annual OHM Fashion Show on Friday raised money for the Canadian Cancer Society and focused on street style this year.
The show’s passionate executive team created a sophisticated atmosphere, which made Centennial Hall look much nicer than the bingo hall it resembled when I saw Chantal Kreviazuk and the Barenaked Ladies play there.
Well-known youthful brands seen onstage included French Connection, American Apparel and Danier Leather. This men’s graphic tee by American Apparel caught my eye and reminded me that I’d like to make a similar shirt at the Bang-On store in Toronto.
A show inspired by Pinterest would be incomplete without some nice DIY designs. For the ‘Salvage’ segment, Leah Brown transformed thrift shop purchases, such as these denim shorts, into runway-ready outfits.
OHM not only highlighted some upcoming trends for spring, but also entertained the crowd through phenomenal choreography. As you can see, it’s never too late to learn how to make a ballerina-style hair bun!
