What’s a Toronto visit without an Indigo event? This time, I went to Indigo Yorkdale (thankfully much closer than alternative locations) to see author Nicholas Sparks promote The Lucky One. The film adaptation of The Lucky One will be in theatres April 20, starring heartthrob Zac Efron.
Arriving early to wait in line ensures you’re close to the pre-event excitement and hype, which included a dance off between three fans to Katy Perry’s “Teenage Dream” right outside Starbucks. Once the line moved closer to the stage, a group of young girls enthusiastically took to the stage to jump up and down singing One Direction’s “What Makes You Beautiful,” which possibly delighted them more than meeting Sparks himself.
I also snagged a periwinkle blue tee with the film’s name and release date printed on a sleeve, which I’m wearing now as I write this. A girl behind me who also received a t-shirt commented she could see herself wearing it under a blazer, discreetly celebrating her pop culture interests at work! Another giveaway was branded lip gloss, which I think was very fitting for a romance novelist’s signing.
Sparks briefly said a few words to fans thanking everyone for coming before signing 500+ copies of The Lucky One, including none other than former Maple Leafs player Curtis Joseph! He was as charming in person as expected.
Prior to the Queen of Pop’s Super Bowl halftime show, I noticed she received lots of criticism, yet couldn’t fathom why. I’ve been a Madonna fan for as long as I can remember. Some of my early childhood memories include watching documentaries about how her career escalated before I was born and lip syncing singing along to her duet song, “Me Against the Music” with Britney Spears over the phone with a close friend. A few years ago, I even painted a ceramic plate with an iPod in the center and the tagline, “Get into the Groove.”
At 53, not only does she hold records for her chart-topping tracks, but she also looks incredible and shows no signs of slowing down. After dazzling us at the Air Canada Centre on her Sticky and Sweet Tour, where I regrettably didn’t buy an “Express Yourself” concert tee, it was difficult to see the superstar in a negative light.
Since “Give Me All Your Luvin’”, the first single from her 12th album, MDNA, debuted, reasons to dislike Madonna started becoming more apparent, but I find it hard to turn my back on one of my favourite performers.
Today Madonna made news because Malawi’s government officials are fed up with her donations that they feel are motivated too much by corporate interests in her global brand image than concern for children. When I first read the Toronto Star’s article, I mistook “state of the art girls school” and thought she’d arranged to build an arts school for girls because that sure would be thoughtful of her!
To be “fed up” with Madonna for wanting to improve Malawi’s education system is like being fed up with Angelina Jolie’s mass adoption spree or even Oprah’s generosity overseas for that matter. All of the above women have significant personal brands to protect, but along with their high status careers comes gigantic salaries and I hardly think we should criticize Madonna’s generosity to this extent. I hardly recall criticism from urban planners when Madge opened her first fitness centers in North America, so why so much outrage when she tries to do good in the world?
The blatantly excessive product placement in the “Give Me All Your Luvin’” music video was far from impressive, but it’s sure a catchy tune. That said, I confidently predict that it will not rank high on media professors’ list of video clips to show in future celebrity classes, the way that “Material Girl” was shown and then discussed at length last Friday at Western. They might as well just show separate commercials for Smirnoff, Adidas and whatever other brands were featured because aside from the ladies resembling Gwen Stefani’s Harajuku Girls, the brands were the standout visuals in the video, and I certainly don’t mean that in a good way.
Madonna’s professional contributions to music, not to mention my iTunes library, combined with her ongoing philanthropic projects make her an icon to watch. I’m curious about what critics will say once MDNA’s full length tracks are released, but until then, let’s remember the positive memories Madonna offers fans and focus on that.
As I was reading Vogue yesterday afternoon, I couldn’t help but notice the numerous references to famous artists and collectors, including historical figures such as Gertrude Stein. Frankly, I was relieved to read a fashion mag cover to cover without stumbling upon the headline, “Prints Charming,” which too many fashion editors have included in recent spreads. However, I was more pleased to read about classic pieces inspiring modern designs that reminded me of the modern art class I took at Western last year, which featured works by Sonia Delaunay, for example.
Recently, French artist Jocelyne Grivaud sought inspiration from famous artwork to create sculptures resembling not only Mattel’s Barbie dolls, but also classic women from the art world.
Sometime after the People’s Choice broadcast and my simultaneous live tweeting session ended, I realized watching the awards show was a waste of time. I hadn’t voted in any of the categories this year. In fact, I waited until the day of to even look at the nominees list. All I knew was that this was going to be a buzz worthy televised event, so I had better watch to stay in the know.
After the credits rolled, however, my response could be summarized as indifference.
There’s usually one winner at each award show, typically a young Hollywood star, who mentions how they’d watched the show growing up and could then only dream about attending, let alone winning and now voila, here they are; it’s so incredible, they boast. I’ve let my dreams of becoming famous on the silver screen subside, with little to no expectations of ever performing or working in a role constituting its own category amongst the likes of Best Performing Actress. Entertainment PR professionals are recognized at less glamorous events, with ironically less publicity.
If it weren’t for the social component of watching the Golden Globes with a group of film-obsessed writers and fans, I wouldn’t have been much more entertained than I was the Wednesday night prior.
