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Canadian entertainment

Drinking Tea With Carly Rae Jepsen

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This was my reaction when I found out DAVIDsTEA was hosting a meet and greet with Carly Rae Jepsen.

Today wasn’t any ordinary #MusicMonday. Today was the first time I woke up early to be one of the first people at Yorkdale. Today I met Carly Rae Jepsen, the woman behind the hit single Call Me Maybe!

I arrived ten minutes before the tea shop opened and was the first fan to receive a wristband. Once I talked to the staff about what to expect when Carly arrived, it was time to shop. It’s interesting to walk around a mall on a weekday morning. There’s no crowds, noise or garbage. I picked up my friend’s birthday gift at the newly renovated Hudson’s Bay, did some window shopping and then went to the food court for lunch. I love ordering salads from Chipotle Mexican Grill, even though they’re a bit too spicy.

After a quick visit to Indigo, I joined the line of about 30 fans. I was surprised that DAVIDsTEA didn’t play any of Carly’s music while we waited. In fact, I deliberately didn’t listen to her music before the event because I expected to hear it on repeat during the meet and greet. Nevertheless, fans seemed to be entertained by Microsoft retail employees dancing and playing Xbox. When was the last time you saw employees have a mini dance party during store hours?

I think this was the most laidback celebrity autograph signing I’ve ever attended. Nobody made a big deal when Carly entered the store, except for a few moms who told their daughters to go up to the store window for a closer look. No applause, no ruckus, just smiles all around.

Carly Rae Jepsen
Sarah Prince & Carly Rae Jepsen FINAL

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Connect Online For A Better Bottom Line

Establishing a presence on Facebook, Twitter and YouTube is a necessary step in promoting new productions, but it is not enough. Effective social media marketing is complex and posting a few links on Facebook or fun facts on Twitter each week is just the beginning.

Using social media management tools to monitor relevant online chatter and respond to patrons’ feedback is very important. For instance, if there has been more buzz about rude front of house staff than the cast’s acting abilities, but that’s unbeknownst to management, then that’s a serious cause for concern.

To stand out amongst the noise, which characterizes social media, stay up to date about industry-wide best practices and assess competitors’ social media activity. If you want to improve your Facebook page, then find brand pages that frequently share interesting content that has high-quality visual elements and understand the approximate 80/20 split between being conversational and promotional. Viral videos like Will It Blend? demonstrate how easy it is to produce engaging content at minimal cost.

[youtuber youtube=’http://www.youtube.com/watch?v=lAl28d6tbko’]

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Live From Queen West… It’s The Social!

The Social

Melissa Grelo, Traci Melchor, Sarah Prince, Cynthia Loyst and Elaine Lui

I’ve been eager to attend a live taping of CTV’s The Social since it premiered in September. The Social is like a younger version of The View with a stronger interactive component, as viewers’ social media engagement is integral to the series.

The Social takes the second screen experience to a new level because it’s filmed live and selected Twitter and Facebook posts are displayed onscreen. Offering opinionated viewers an opportunity to gain exposure on national television is definitely a better incentive to follow the show’s social media accounts than simply for the sake of entering contests or seeing behind the scenes photos.

Interestingly, the invitation to live tweet the show is extended to audience members as well, so I think Bell Media should install a mobile charging station in the audience waiting area. That would be a cost-effective way to ensure more fans can post on social media with the show’s hashtag. If iPhone chargers were available, then I would’ve taken more pictures and tweeted more commentary. Nevertheless, I preserved my battery as much as possible and was able to take photos with the hosts after the cameras stopped rolling.

I was so excited to see Wednesday’s special guest Jessica Alba that I didn’t care what brought her to Toronto. The fact that Jessica booked interviews with Canadian media outlets to promote her new line of eco-friendly baby products rather than a new movie didn’t matter. Plus, I’m certainly not complaining about getting a free copy of Jessica’s book, The Honest Life.

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Never Say Never

Justin Bieber and Dancers

I never thought I would see Justin Bieber perform live, but never say never!

Though I didn’t immediately recognize opener Hot Chelle Rae, it was fun to see them play their 2011 hit Tonight, Tonight, which instantly became familiar when they closed their set with it.

More than half an hour after Justin’s scheduled stage time at the Air Canada Centre on Thursday, a dramatic ten-minute countdown began. When he emerged from the ceiling wearing oversized wings, the first thing I thought of was Pink’s showstopping trapeze act at the 2009 Grammys. Justin may not have done any acrobatics, but his entrance was more than enough to excite fans.

Justin Bieber Toronto

From there, Justin literally started the show with a bang, as fireworks went off during his first song, All Around the World. Usually stars hold off on fireworks and confetti until the encore, so it was cool that these effects were used early on.

The themes for the graphics, video backdrops and dancers’ costumes ranged from outer space to underwater. Justin changed outfits at least four times and my favourite part was how he rocked fire engine red high top sneakers. (You know how much I love all things red!)

Justin Bieber Toronto

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4 Reasons I Love Twitter

I’m officially a university graduate now and the day after convocation, the celebration continues: today is my fourth anniversary on Twitter.

That means it’s been four years since I first tweeted “Jewellery is not a toy” after a beaded necklace that I made broke. I still have those grey beads in a ziploc bag. Today, the manager who worked at Toronto’s Bead Cafe is engaged to a family friend. As Twitter reminds us every day, it’s a small world!

To celebrate this exciting occasion, I’ve created a list of 4 reasons I love Twitter:

1. Twitter Contests

Twitter is responsible for helping me win many products and experiences. Contest prizes have included touchscreen gloves from Target Canada, an Aroma gift card, and a Rob Thomas concert DVD. More recently, I won a free hour of bowling from The Ballroom, which I have yet to redeem. The most amazing prize, however, came from MuchMusic, who gave me tickets to see Arcade Fire!

Arcade Fire

Arcade Fire

2. Job Opportunities

To apply for my current marketing role, I submitted links to my social media profiles, not a resume. And like the characters of The Internship, they hired me following an interview on Google+ Hangouts. Social media is a crucial part of the hiring process now and I’m curious to see how the relationship between social media and HR continues evolving. Twitter helps you showcase your industry knowledge and personality, so share your commentary and keep it clean!

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