Browsing Tag

Bryan Adams

Year In Review: 2018 Highlights

Every year has a combination of exciting events and uneventful days, but 2018 was filled with many memorable highlights. Since I didn’t document them all in detail on the blog yet, here is a summary of the most unforgettable moments of the year.

Highlight #1: Bryan Adams’ surprise appearance on the reputation tour

When I bought tickets to see Taylor Swift’s concert last December, I had no idea if she would have any surprise guests like she did on the 1989 World Tour. In August, I went to her second show in Toronto and I couldn’t believe I had a chance to see two of my favourite artists perform Summer of ’69 together. In those 5 minutes or so, I was convinced that every penny I spent on those tickets was worth it. It was unreal to see Bryan Adams and Taylor Swift onstage at the same time!

Highlight #2: I became virtually famous!

After building a presence in the Kim Kardashian game’s online communities with a digital alias, I earned a cameo in the actual game itself with my own video game character. I was able to design her physical appearance and outfit using the game’s customization options, which meant I could put her in red jeans. I’ve called myself “the girl in the red jeans” for over 5 years and this year, I was able to extend my personal brand into a popular mobile game. As Kim would say, I was so excited!

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Concert Review: Shania Twain

Hot On The Street - Shania Twain Concert at Air Canada Centre, Toronto - October 2015

Shania came back to Toronto for her third visit on the Rock This Country tour and she’s clearly on a mission to reconnect with fans that have noticed her absence from the concert circuit.

Gavin DeGraw, who rose to fame thanks to the beloved show One Tree Hill, was the opening act and he started the evening on a powerful note. He began behind the piano to perform Soldier and then continued to play hits like Sweeter and Chariot. His cover of Bryan Adams’ Heaven was a notable highlight.

He really got the crowd riled up when he stepped off the stage to sing I Don’t Wanna Be with fans on the floor. He shook fans’ hands as he walked around with security and I watched with envy from the nosebleed section. At the time, I didn’t know that he was prepared to get so personal with fans that he would surprise a lucky bride and groom’s guests at a local wedding the same night! Gavin and Shania were both sentimental about their last night on tour together and I was delighted to see Gavin come back on stage to sing Party for Two as a duet with her.

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Connect Online For A Better Bottom Line

Establishing a presence on Facebook, Twitter and YouTube is a necessary step in promoting new productions, but it is not enough. Effective social media marketing is complex and posting a few links on Facebook or fun facts on Twitter each week is just the beginning.

Using social media management tools to monitor relevant online chatter and respond to patrons’ feedback is very important. For instance, if there has been more buzz about rude front of house staff than the cast’s acting abilities, but that’s unbeknownst to management, then that’s a serious cause for concern.

To stand out amongst the noise, which characterizes social media, stay up to date about industry-wide best practices and assess competitors’ social media activity. If you want to improve your Facebook page, then find brand pages that frequently share interesting content that has high-quality visual elements and understand the approximate 80/20 split between being conversational and promotional. Viral videos like Will It Blend? demonstrate how easy it is to produce engaging content at minimal cost.

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Bryan Adams Made A Night to Remember

On Thursday May 3, Canadian icon Bryan Adams performed for 2 1/2 hours, likely making it one of the longest performances I’ve ever attended – not that I nor any of his other twenty thousand or so fans minded. His stop at the Air Canada Centre last night was ultimately a fantastic way to kick-off my summer break.

Bryan Adams is one of those musicians whose work makes a great addition to a driving playlist, so as I watched and listened in awe, I thought back to trips to such places as London, Montreal, Sudbury and Buffalo. Download and then play “Open Road” on your next road trip and you’ll understand.

Since attending his acoustic performance at Massey Hall in August 2009, the middle aged demographic in the audience didn’t surprise me, but the Twitter stream projected onto a screen leading up to his set sure did. I don’t know whether it was the copious amounts of beer I spotted many ticketholders consuming, or if it’s just his fans’ regular diction, but the live Twitter stream illuminated how publicly featuring live tweets can be problematic because some fans’ tweets shown onscreen included profanity. In any case, given the size of touring musicians’ entourages, it couldn’t hurt to have a moderator if tour producers wish to incorporate social media like that.

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