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books

The Lucky One

What’s a Toronto visit without an Indigo event? This time, I went to Indigo Yorkdale (thankfully much closer than alternative locations) to see author Nicholas Sparks promote The Lucky One. The film adaptation of The Lucky One will be in theatres April 20, starring heartthrob Zac Efron.

Arriving early to wait in line ensures you’re close to the pre-event excitement and hype, which included a dance off between three fans to Katy Perry’s “Teenage Dream” right outside Starbucks. Once the line moved closer to the stage, a group of young girls enthusiastically took to the stage to jump up and down singing One Direction’s “What Makes You Beautiful,” which possibly delighted them more than meeting Sparks himself.

I also snagged a periwinkle blue tee with the film’s name and release date printed on a sleeve, which I’m wearing now as I write this. A girl behind me who also received a t-shirt commented she could see herself wearing it under a blazer, discreetly celebrating her pop culture interests at work! Another giveaway was branded lip gloss, which I think was very fitting for a romance novelist’s signing.

Sparks briefly said a few words to fans thanking everyone for coming before signing 500+ copies of The Lucky One, including none other than former Maple Leafs player Curtis Joseph! He was as charming in person as expected.

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April 6, 2012 by

Goodnight iPad

Is the bird jumping over the moon supposed to be the bird from Twitter’s logo?

I’ve heard about research studies suggesting to unplug from gadgets 1 hour prior to bed to help clear your head of distractions and ease the falling to sleep process. Well, before you close your laptop tonight, watch this video.

This book might just be the best book for the technologically savvy iPad-toting parent who already knows what to expect when you’re expecting. And if you’re childless, pick it up as a coffee table book anyway – it can be a conversation piece when you’re entertaining guests and they look up from their phones to notice your decor.

I fondly remember reading this book, the original classic:

November 6, 2011 by

Another First From Indigo

From a heads up on contest giveaways to exclusive invites, I’ve truly been enjoying all that Twitter has to offer, including the opportunity to connect with people in real life who I would have never met otherwise.

Indigo’s first tweet-up get together in February epitomized the power of Twitter when Cammy (@indigogreenroom) invited 9 of his loyal Twitter followers to an exclusive fun-filled evening at the TIFF Bell Lightbox. The tweet-up brought new meaning to the term ‘reading week’, which had brought me home to Toronto at the time, as it shows how reading is not merely a solitary activity; it brings people together.

Given that the event took place back in February, I won’t go into much detail about the event, except to say that I met some lovely ladies that evening and enjoyed the opportunity to meet Cammy in person! Chef Jason Bartenger served some delicious treats at LUMA, including this tasty desert pictured below:

For more insight into the Indigo tweet-up, you can check out Sara Hamil’s rave review, from which you can learn why Ivey should consider creating a case study about Indigo’s thoughtful marketing strategy.

As much as I love Indigo, someone else scrawled this on an Indigo notebook for the record. On a previous page, you can find other girls named Sarah doodling their name with the pencil. It’s such a common name!

After brainstorming similar events geared towards bloggers and trendsetters while working at Matchstick, I finally was able to attend a fall preview tonight at Indigo’s headquarters downtown at King and Spadina.

Walking into the brightly lit room on the sixth floor, I found a room filled mostly with women, all of whom were booklovers and Indigo rewards members. For the first time, Indigo granted rewards members the opportunity to preview Indigo’s fall lifestyle collection, just hours after opening their doors to magazine editors and TV show producers. Lack of media accreditation aside, everyone seemed pleased to mingle and browse while munching on appetizers from Chef Michael Smith’s recipes.

While librarians discussed the potential looming strike, teachers and students tried to hide their anxiety about going back to school and Indigo employees worked the room to chat up event attendees about Indigo’s reward programs and stunning new products. It wasn’t salesy at all, but ideally they should have introduced guests to each other rather than approaching them individually without helping them to forge new connections. Then again, it’s more difficult to make that happen without the luxury of a private dining room, like there was at the tweet-up.

My friend Cora, an English major, is eager to start reading the book by Philip Roth she received in her gift bag!

Speaking of giveaways, one of my lucky friends from the Indigo tweet-up took home a new touchscreen Kobo e-reader and other guests will soon delve into The Night Circus by Erin Morgenstern, which is a highly anticipated book according to Indigo’s team. Check back soon to see which purchases will be bought with my Indigo gift card!

I must also discuss the strategic layout of the room used for the fall preview event. Entering the room mirrored walking into a foyer at a neighbour or friend’s home, whereas this is usually where you would find a branded step and repeat used for photography. The most sales-forward component was a display of leather Kobo cases, but for a company responding to consumers’ adoption of digital readers, that was to be expected and nothing was lost as a result.

The entire room maintained a good balance that showcased how Indigo’s products can be used to create either a classic, sophisticated look throughout your home or quirky, fun atmosphere, depending on the decorative items you prefer. For example, you can easily add colour to a home office with accessories as small as yellow moustache paper clips!

You likely wouldn’t expect such playful decor in a professional setting, but there’s lots of room to experiment with Indigo’s merchandise. For instance, their eco-friendly message wasn’t limited to the tote bags in which goodies were distributed at the end of the night, as a transparent display case set on a desk held pop tabs. Some collect these to donate to charities, while others use them to accessorize I suppose! Meanwhile, vases of flowers and throw pillows offered a feminine touch, while sleek picture frames and modern clocks had mass appeal.

Leaving the event, I realized I may need to return a lamp I bought for my apartment in London because Indigo clearly has a better selection than I realized!

Thanks again to the Indigo team for another great event. Fortunately there were no wristbands required for entry this time!

Waiting in line to meet Shania Twain at Indigo

August 30, 2011 by

Weight Discrimination is Something to Size Up

In preparation for my presentation at Western’s ‘Flaunting It’ conference next Friday, I revisited a paper I wrote last year about weight discrimination. My research focuses on how this affects hiring practices and employment, but it certainly affects overweight people on a larger scale.

In some developing countries, people are starving and malnourished due to poverty, but obesity rates are increasing around the world exponentially. Fortunately, people are taking note of these statistics, such as the producers of MTV’s I Used To Be Fat. The show completed its first season earlier this month after introducing viewers to nine high school graduates who devoted their summer to losing weight. Motivating viewers to meet their weight loss goals is a positive step forward, but it does not change the fact that far too many youth are binge eating, out of shape and lazy.

Before reading Barry Popkin’s The World Is Fat, it never occurred to me that people have developed such a sweet tooth that youth are not only overindulging in soft drinks, but also adding additional sugar. For many overweight people, being weight is not a conscious choice; sometimes it’s merely a matter of genetics. Deliberately sweetening drinks like that is outrageous though. Even after government regulations ensured that all food and beverage packing include nutritional information people are ignoring this data, or at least dismissing it as unimportant. Education is an essential tool to discourage such unhealthy lifestyle choices. This is important for not only nutritionists, doctors, and food manufacturers to reiterate, but also fashion designers and advertisers.

On Tuesday afternoon, I had the privilege of listening to the inspirational entrepreneur, Ben Barry, who spearheaded the Dove Campaign for Real Beauty, once again. Ben’s tenacity helped him convince Sears Canada to include models in their catalogue that resemble their customers, unlike the twigs who typically posed for their glossy pages. Since then, he continues liaising with fashion and marketing executives to help them sell products to their target demographic by hiring models who customers can identify with. The average soccer mom does not look like a toned size 2 woman with flawless skin and Ben asks advertisers to recognize that and promote their products accordingly.

As someone who started a business at age 14, Ben strongly believes in the potential of youth entrepreneurship and youth’s ability to inspire others and make great changes in the world. With Ben’s message in mind, I have changed my opinion about the MTV reality show because even if those nine kids inspired 100 people to start exercising, that’s better than nothing. Their reunion episode for the season finale allowed the participants to reflect on the show and prove to audiences that they have since created a social network amongst themselves and offer each other ongoing support. This is what people truly need: support, friendship and motivation. Whether this comes in the form of fat acceptance amongst hiring managers who should change their attitudes about candidates’ physical appearances, or clothing manufacturers that should produce high quality clothing that flatters overweight people, everything counts.

Ben Barry, November 2008, Queen’s University

 

March 19, 2011 by

No Apple Care for me. I’m a PC.

School’s back in session, but this blogger’s computer is still in repair!

Here’s what happened in the last few weeks: I turned nineteen, moved back to London, and then downloaded Facebook Mobile, something I said I’d never do. But as someone majoring in media studies and enrolled in a course called ‘The Brief History of Social Networking’, downloading it seemed like the natural thing to do, considering the circumstances. It’ll be the first thing to delete off my phone once I pick up my laptop next week.

Nevertheless, I am still determined to never watch Gossip Girl, no matter how often I overhear my roommate following the lives of Blair and Serena. I’ll admit that I enjoyed reading the series’ prequel, but that’s where I drew the line. I just hope Blake Lively doesn’t lose sight of the genuinely friendly, down-to-earth girl she was when I met her at a movie premiere six years ago.

Despite weekly updates from Rescue Time (which tracks your online habits), my lack of computer access has also emphasized how much time we waste casually browsing the Internet. One minute you’re checking your e-mail, and then suddenly you come across an interesting news article or click a link in someone’s tweet, without acknowledging how time consuming this process becomes. Outside of keeping up with current events courtesy of The Globe and Mail’s mobile app, I’ve also had time to read two fantastic books: plus size model Crystal Renn’s autobiography, Hungry, and The Secret Life of Bees.

I’ve also been listening to new music releases on MuchMusic and MTV and adding to my list of albums and singles to download. You can be sure Brandon Flowers’ Crossfire album is on that list, in addition to Kings of Leon and Goo Goo Dolls. Hopefully they won’t be as disappointing as Katy Perry’s Teenage Dream record. Her latest two singles may be catchy, but the rest of the album was a letdown and not what I was expecting from her follow up to One of the Boys.

September 22, 2010 by