Browsing Tag

books

Reading The Globe Style Advisor

Photo Source: Canada.com

The swag bag from Spark Sessions was jam-packed with goodies to test. The Canadian bloggers who attended are still digging through it and sharing our experiences as we discover products we love. The reusable canvas tote bag was provided by The Globe and Mail and included the latest issue of Globe Style Advisor.

It’s been months since I read an issue of Globe Style Advisor. After listening to editor Andrew Sardone’s keynote, during which he discussed the evolution of street style and his vision for the publication’s future, I was psyched to sit down and read the Holiday 2014 issue. I spotted Andrew’s byline on a few pages, where he writes about hotels, drinks and books. Naturally, I am most inclined to read the coffee table book he suggests for the wordsmith: Understanding The World: The Atlas of Infographics by Sandra Rendgen and Julius Wiedemann.

December 5, 2014 by Sarah Prince

Meeting Jennifer Weiner In Yorkville

Taking the TTC to Bay and Bloor is a lot cheaper than flying to Manhattan, so I’m glad Jennifer Weiner came to Toronto to dish about journalism, relationships and reality TV.

When I went to New York last spring, I carefully planned the trip around Lauren Graham and Jennifer Weiner’s book signings. Many tourists go to the New York Public Library branch where they filmed Sex and the City, but Jennifer’s panel with Sarah Pekkanen and Elizabeth LaBan was at the Yorkville branch, so I ventured north of FAO Schwarz and sat front row centre.

Once the panel ended, I approached Jennifer’s publicist to request a Toronto stop on her next book tour. Thankfully Indigo and Simon & Schuster made it happen!

June 25, 2014 by Sarah Prince

Listen To Lainey Gossip

In every Behind The Brand interview, I enquire about professional role models. At the moment, I’d say mine is Elaine Lui AKA Lainey. Every profile of her that I read reiterates that she’s a hardworking media personality who successfully juggles several jobs in the entertainment industry.

After meeting Lainey at a taping of The Social, I was excited to see her again at Indigo. Lainey’s new book Listen To The Squawking Chicken: When Mother Knows Best, What’s A Daughter To Do? A Memoir (Sort Of) is a tribute to her mother, who raised her around a Mah Jong table and inspired her to become a professional gossiper.

May 4, 2014 by Sarah Prince

Third Tuesday: Gini Dietrich

This month’s Third Tuesday may have been scheduled on a Monday evening, but it was as informative, inspiring and engaging as always. Third Tuesday was generously sponsored by Rogers and Cision Canada and hosted by Thornley Fallis at The Pilot. So far, I’ve only gone when the guest speaker is an author – Mitch Joel, Nora Young and last night, the lovely Gini Dietrich.

While sharing her insights about astroturfing, whisper campaigns and media manipulation, Gini subtly promoted her PR firm, book and blog. It was especially interesting to hear Gini’s perspective as a blogger because I initially learned about her through a Behind The Brand interview on Hot On The Street! I had to laugh when Gini told a story about meeting blog commenters at a conference and referred to them as “Spin Sucks crazies.” Don’t worry, she was just kidding. Most bloggers are thrilled to meet their loyal readers in person!

Gini began her presentation with a simple overview of how Miley Cyrus’ career is a good case study for PR pros. Kicking off a presentation with slides about Miley is a sure fire way to excite an audience, but I wonder how much longer speakers can get away with it. When Toronto has a new mayor (fingers crossed!) and Ellen’s Oscars selfie is ancient history, presenters will need to find a new pop culture reference. When I pay to see a major thought leader, I want to hear their opinion about current events, not yesterday’s news. Marketers are increasingly encouraged to explore real-time marketing, memes and news-jacking and I think keynote speakers should take the same approach when preparing presentations.

April 8, 2014 by Sarah Prince

Fashion Blogger By Day, Author At Night

Hot On The Street & Man Repeller

Leandra Medine and I have a few things in common: we’re both brunettes with blogs who love New York. We also celebrate the same holidays, but that’s an inside joke between us.

On Thursday afternoon, I went downtown for a meeting (read: interview) and then created a workspace at Aroma. Meanwhile, Leandra appeared on The Social and chatted with fashion journalists about her new book, Man Repeller: Seeking Love. Finding Overalls.

Eventually my battery drained and instead of finding a new seat with an outlet, I dashed to Holt Renfrew. As for my outfit of the day, my Michael Kors trenchcoat protected me from the rain and helped me look polished and colourful. Have I mentioned that sometimes you can spot me as the girl in the red trenchcoat?

Anyway, FASHION’s online editor Randi Bergman interviewed Leandra and then the book signing began. I was grateful for a fast moving line that still allowed for ample face time with the author. While she wrote a personalized autograph with a gold Sharpie, we talked about Instagram and The Coveteur. It was just another conversation about social media and style. No big deal.

October 21, 2013 by Sarah Prince

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