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Bell

Listen To Lainey Gossip

In every Behind The Brand interview, I enquire about professional role models. At the moment, I’d say mine is Elaine Lui AKA Lainey. Every profile of her that I read reiterates that she’s a hardworking media personality who successfully juggles several jobs in the entertainment industry.

After meeting Lainey at a taping of The Social, I was excited to see her again at Indigo. Lainey’s new book Listen To The Squawking Chicken: When Mother Knows Best, What’s A Daughter To Do? A Memoir (Sort Of) is a tribute to her mother, who raised her around a Mah Jong table and inspired her to become a professional gossiper.

May 4, 2014 by Sarah Prince

Sharing Secrets With Jessi Cruickshank

I don’t have many beauty secrets, but I will let you virtually eavesdrop on conversations with TV personality Jessi Cruickshank at Bioré’s event. Jessi and Dan were to MTV what Regis and Kelly were to ABC, so when I was invited to hear Jessi reveal how she becomes camera ready I was psyched.

The theme and hashtag of the evening was #TheCharcoalSecret because charcoal is a key ingredient in Bioré’s new products. The event was just a few days after her infamous Rob Ford interview in LA and Jessi gracefully transitioned from talking about politics to Hollywood and skincare.

Jessi hosted her own mini ceremony to reveal her craziest interview experiences:

Best Actor: Tom Cruise

Did you know he has his own mystic tanner? Hopefully they’re not the same person responsible for so many A-list stars with orange skin at the Academy Awards. Regardless, Jessi was overwhelmed by the size of his entourage, which she says includes assistants for his assistants.

Worst Actor: Kristen Stewart

To put it mildly, “she was very unpleasant.” Unfortunately for Jessi, Twilight fans were so aghast by their televised interview that they sent death threats and complaint letters to MTV.

Most High Maintenance: Mariah Carey

Mariah’s publicist insisted on a standing interview so Mariah would look thinner. OK, no big deal. Once on set, Jessi was introduced to Mariah’s personal lighting director and when she arrived, the publicist said, “I’m going to receive Mariah,” speaking about the diva as if she’s royalty. Looking back, Jessi says that now “I feel like we go back to when we were babies with pacifiers.”

March 9, 2014 by Sarah Prince

Live From Queen West… It’s The Social!

Melissa Grelo, Traci Melchor, Sarah Prince, Cynthia Loyst and Elaine Lui

I’ve been eager to attend a live taping of CTV’s The Social since it premiered in September. The Social is like a younger version of The View with a stronger interactive component, as viewers’ social media engagement is integral to the series.

The Social takes the second screen experience to a new level because it’s filmed live and selected Twitter and Facebook posts are displayed onscreen. Offering opinionated viewers an opportunity to gain exposure on national television is definitely a better incentive to follow the show’s social media accounts than simply for the sake of entering contests or seeing behind the scenes photos.

Interestingly, the invitation to live tweet the show is extended to audience members as well, so I think Bell Media should install a mobile charging station in the audience waiting area. That would be a cost-effective way to ensure more fans can post on social media with the show’s hashtag. If iPhone chargers were available, then I would’ve taken more pictures and tweeted more commentary. Nevertheless, I preserved my battery as much as possible and was able to take photos with the hosts after the cameras stopped rolling.

I was so excited to see Wednesday’s special guest Jessica Alba that I didn’t care what brought her to Toronto. The fact that Jessica booked interviews with Canadian media outlets to promote her new line of eco-friendly baby products rather than a new movie didn’t matter. Plus, I’m certainly not complaining about getting a free copy of Jessica’s book, The Honest Life.

October 10, 2013 by Sarah Prince

iPhone Transition and Recommended Apps

After my last exam of the semester, I took the earliest train to Toronto the next morning, eager to finally pick up a new phone. Though my excitement was interrupted by a transportation-related delay, the shopping experience that followed was unlike any other. I finally got to browse though Yorkdale’s new extension, including Canada’s first Microsoft store, which was great because I’m a PC.

Photo Source: Mashable

Buying a black 16 GB iPhone 5, which’ll be protected by a black OtterBox Defender, was a fantastic way to start my winter break. The case is so mightily thick that my friends have been teasing me about how the phone looks, but having peace of mind makes it worthwhile. During the initial activation of my phone, it was immediately apparent that using it is as intuitive as people say. Once my contacts were transferred from my BlackBerry Tour 9630 (3 years old, with a trackwheel!), I could proudly call myself an iPhone owner.

I’ve had a lot of fun downloading and testing out apps. Here’s a list of 20 apps I recommend, sorted categorically:

Social Networking & Photo: Twitter, Facebook Messenger, Foursquare, LinkedIn, Pinterest, Instagram, Skype

Entertainment & Music: Flixster (w/ Rotten Tomatoes), GetGlue, Cineplex, Shazam, IMDB

December 30, 2012 by Sarah Prince

Smile and Share

Noticed a lot of blue and white lately? It’s probably because The Hospital for Sick Children’s SickKids Foundation launched their ‘Doing the Happy’ campaign – a great way to jumpstart the joyful season that is summer.

The excitement surrounding the campaign validates Globe writer Simon Houpt’s observations about what made the KONY 2012 video go viral. “Everyone loves kids,” he wrote.

Influencer engagement has been all the rage for a few years now, but tapping recognizable Canadian media personalities provides a nationalistic undertone, which helps enlist support. Though I couldn’t help but notice a slant toward featuring broadcast journalists from Bell Media, it was refreshing to see actors such as Ashley Leggat, whom I hadn’t seen since Toronto’s production of Dirty Dancing.

Houpt also urged marketers not to underestimate people’s attention spans. I predict that the campaign’s combination of a fun premise, worthy cause and clean visuals will lead to many more views for their 4+ minute long video.

Doing the Happy isn’t the only neat thing SickKids is doing in the digital space. Cundari recently developed a fantastic iPhone app that engages young patients. Through gamification, the app encourages kids to fill out pain diaries and report which medications are working best.

[2025 Update: Removed campaign YouTube video and website links which are no longer available.]

May 12, 2012 by Sarah Prince

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