Browsing Tag

beauty

Hotspot: Miraj Hammam Spa (Shangri-La)

My invitation for a facial at the Miraj Hammam Spa inside Toronto’s Shangri-La hotel could not have come at a better time, as I had a chance to exfoliate my skin a few days before a portrait session.

Time flies when you’re in a luxurious and relaxing environment being pampered by a professional esthetician. The reception area was quiet when I arrived on a weeknight and inside the atmosphere was even more tranquil. The overall interior design is kind of dark, so it might make you sleepy if you go in the morning or afternoon.

March 10, 2016 by Sarah Prince

Instagram Inspiration: Happy New Year

Many top brands were eager to help consumers ring in the new year. Overall, I noticed that brands posted more GIFs and short videos this year, which signals progress. Last year’s round up included only three posts and this year’s list includes three categories to help marketers with content development on Instagram.

I hope you’ll bookmark this for future reference and maybe even print it in colour to discuss at your next brainstorm meeting!

Inspiration for Small Businesses

While evaluating posts in my feed, I looked for simple posts that small business owners can learn from and treat as templates for future holiday posts. With the right stock photo and some text overlay in a program like Adobe Photoshop, a post that looks like this one from Aroma is fairly easy to create.

January 2, 2015 by Sarah Prince

Next Issue

Introduction

Rogers’ Next Issue magazine subscription service and app legitimately changed my life this past year. At first, the transit ads for software that’s essentially ‘Netflix for Magazines’ made the trial tempting, but it wasn’t until I was offered an extended trial as a Klout perk that I recognized its true value.

I’ve always enjoyed reading magazines for the articles, pictures and tips. I’ve always had at least one annual subscription to a print edition (or at least since the days of Teen People and YM!). I’ve always liked reading.

November 30, 2014 by Sarah Prince

Spark Sessions

With Marketing Director Jenny Jovanovic (Crazy Style Love)

Spark Sessions Marketing Director Jenny Jovanovic (Crazy Style Love)

The blogging world has become very saturated, so it was worthwhile spending the weekend at the second annual Spark Sessions conference to learn how to differentiate myself.

The opening keynotes by Andrew Sardone, Editor at Globe Style Advisor and Vanessa Craft, Beauty Director at ELLE Canada launched the event by describing bloggers as entrepreneurs. Vanessa inspired bloggers to become idea entrepreneurs and leverage our blogs to influence how readers think and behave. “Blogging is storytelling with a megaphone,” she said. Think about the power that comes with being a blogger and consider your future legacy.

Winnie Chan explored various legal issues that are relevant to blogging like CASL, disclaimer policies and copyright infringement. Though it was interesting to hear a lawyer’s perspective about what we do on WordPress, I would’ve preferred to see more visual examples of do’s and don’ts. Likewise, Maxine McDonald from Langton PR helped us understand which information is fundamental to include in media kits, but she didn’t show any examples of media kits she likes.

November 17, 2014 by Sarah Prince

Paint And Fly

Photo Source: Benefit

If you have a delayed flight or long layover, shopping is a pretty solid timekiller.

Recognizing that tourists tend to be laidback, it’s interesting to see how brands are tapping into the opportunity to promote impulse purchases. Beauty brands are targeting travellers with colourful new kiosks at American airports. Skin care and makeup products can already be found in duty-free shops; however, Benefit and Essie are smart because selling products in mobile kiosks increases exposure to passersby.

August 3, 2014 by Sarah Prince

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