Working with Mario Dedivanovic on a KKW Beauty collab for the Kim Kardashian: Hollywood game was a huge highlight. I finally had a chance to meet him at Sephora Yorkdale and celebrate the success of Makeup By Mario!
Browsing Tag
beauty
I love Instagram Stories and I rarely look at Snapchat anymore. I like how it’s easy to produce content for Instagram Stories because there’s less emphasis on perfection. You can just snap a photo or record a short video, add text overlay (like a hashtag or your location for context) and/or emoji, and then you’re ready to share! With the new Type feature, you could even eliminate graphics from the equation if you’d prefer to make it a text-based post.
The latest trend on social media is all about creating and filling out survey templates designed for Instagram Stories that let your followers get to know you. For example, you might identify your favourite foods or reveal exactly how many Netflix shows you’ve binge watched. It’s become popular because it’s light and fun to share!
Typically, bloggers or illustrators who are super active on Instagram design the surveys you see. I would like to show you how some major brands are using their resources to make their own surveys and encourage fans to share.
In August, I finally ordered Kylie Cosmetics! Kylie released a new Birthday Collection and I was celebrating my 1-year anniversary at Glu Mobile, so I was eager to mark the occasion.
I’ll admit that the ordering process itself felt a bit impulsive, yet easy to justify. This was something I’ve been thinking about for a long time and I split the order with a coworker, so we got free shipping. That’s pretty important for any international order.
After examining the shades of lip gloss available and doing a quick Google Images search, I selected the Like shade. Not only did it seem to suit my skin colour, but how could I say no to a product name like that when social media is all about likes? (Ok, there’s way more to it, but you know what I mean.) The name also made me think of the filler word I’m guilty of saying. Must stop doing that ASAP.
My invitation for a facial at the Miraj Hammam Spa inside Toronto’s Shangri-La hotel could not have come at a better time, as I had a chance to exfoliate my skin a few days before a portrait session.
Time flies when you’re in a luxurious and relaxing environment being pampered by a professional esthetician. The reception area was quiet when I arrived on a weeknight and inside the atmosphere was even more tranquil. The overall interior design is kind of dark, so it might make you sleepy if you go in the morning or afternoon.
Many top brands were eager to help consumers ring in the new year. Overall, I noticed that brands posted more GIFs and short videos this year, which signals progress. Last year’s round up included only three posts and this year’s list includes three categories to help marketers with content development on Instagram.
I hope you’ll bookmark this for future reference and maybe even print it in colour to discuss at your next brainstorm meeting!
Inspiration for Small Businesses
While evaluating posts in my feed, I looked for simple posts that small business owners can learn from and treat as templates for future holiday posts. With the right stock photo and some text overlay in a program like Adobe Photoshop, a post that looks like this one from Aroma is fairly easy to create.
