Browsing Tag

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Behind the Brand: Mirage Resort and Casino

It’s one thing to “Like” a brand on Facebook and follow them on Twitter.

It’s quite another to learn about who writes those updates.

 

To debut the Behind the Brand series, Danielle Deremo shares advice about social media marketing.

Danielle Deremo

Name: Danielle Deremo (@SuperDaniYell)

Position: Social Media Specialist

Employer: Mirage Resort and Casino (MGM Resorts), Las Vegas, Nevada

Education: Hospitality Administration, Northern Illinois University

Professional role model:

It would have to be Kristalina Steininger, (@kristalinas) she took me under her wing when I was an intern at MGM Grand and she was Assistant Manager of Food & Beverage Marketing. She introduced me to social media from a brand’s perspective and taught me the rules of the road when it comes to representing a business in the Web 2.0 arena. Since I’ve moved on from my internship and began working at The Mirage, she has been a close friend and mentor of mine.

Favourite Blog:

As a big foodie, I really appreciate My Drunk Kitchen and The Kitchn. I get all my entertainment from MDK and all my recipes from reading The Kitchn!

Favourite mobile app:

Besides the regulars of foursquare, Facebook & Seesmic for my Twitter accounts, I am a big fan of Reddit Is Fun, SoundHound, and Path. And although it’s not an App, I’m becoming severely addicted to Pinterest.

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No Apple Care for me. I’m a PC.

School’s back in session, but this blogger’s computer is still in repair!

Here’s what happened in the last few weeks: I turned nineteen, moved back to London, and then downloaded Facebook Mobile, something I said I’d never do. But as someone majoring in media studies and enrolled in a course called ‘The Brief History of Social Networking’, downloading it seemed like the natural thing to do, considering the circumstances. It’ll be the first thing to delete off my phone once I pick up my laptop next week.

Nevertheless, I am still determined to never watch Gossip Girl, no matter how often I overhear my roommate following the lives of Blair and Serena. I’ll admit that I enjoyed reading the series’ prequel, but that’s where I drew the line. I just hope Blake Lively doesn’t lose sight of the genuinely friendly, down-to-earth girl she was when I met her at a movie premiere six years ago.

Despite weekly updates from Rescue Time (which tracks your online habits), my lack of computer access has also emphasized how much time we waste casually browsing the Internet. One minute you’re checking your e-mail, and then suddenly you come across an interesting news article or click a link in someone’s tweet, without acknowledging how time consuming this process becomes. Outside of keeping up with current events courtesy of The Globe and Mail’s mobile app, I’ve also had time to read two fantastic books: plus size model Crystal Renn’s autobiography, Hungry, and The Secret Life of Bees.

I’ve also been listening to new music releases on MuchMusic and MTV and adding to my list of albums and singles to download. You can be sure Brandon Flowers’ Crossfire album is on that list, in addition to Kings of Leon and Goo Goo Dolls. Hopefully they won’t be as disappointing as Katy Perry’s Teenage Dream record. Her latest two singles may be catchy, but the rest of the album was a letdown and not what I was expecting from her follow up to One of the Boys.