Spark Sessions Marketing Director Jenny Jovanovic (Crazy Style Love)
The blogging world has become very saturated, so it was worthwhile spending the weekend at the second annual Spark Sessions conference to learn how to differentiate myself.
The opening keynotes by Andrew Sardone, Editor at Globe Style Advisor and Vanessa Craft, Beauty Director at ELLE Canada launched the event by describing bloggers as entrepreneurs. Vanessa inspired bloggers to become idea entrepreneurs and leverage our blogs to influence how readers think and behave. “Blogging is storytelling with a megaphone,” she said. Think about the power that comes with being a blogger and consider your future legacy.
Winnie Chan explored various legal issues that are relevant to blogging like CASL, disclaimer policies and copyright infringement. Though it was interesting to hear a lawyer’s perspective about what we do on WordPress, I would’ve preferred to see more visual examples of do’s and don’ts. Likewise, Maxine McDonald from Langton PR helped us understand which information is fundamental to include in media kits, but she didn’t show any examples of media kits she likes.