Disney’s new cloud movie service inspired me to return to the happiest place on earth. Now that I’m back, I’m excited to watch my favourite animated movies – especially Mary Poppins. Let’s rewind a bit, #ThrowbackThursday style, to explain the correlation between Disney’s app and my trip.
My former colleagues at Blast Radius designed creative to advertise Disney’s new streaming service and as soon as I saw a preview, nostalgia got the best of me. A few weeks later, I went to Orlando to relax and enjoy Disney’s world-class entertainment. Staying at Disney’s All-Star Movies Resort only made me more eager to watch Disney movies, so I’m excited to download Disney Movies Anywhere and tackle my to-watch list.
Disney Movies Anywhere is available to PC and Mac users through iTunes and its movie catalogue has over 400 titles. Working at Future Shop tempted me to buy Apple TV and I know that when I eventually splurge on it, Disney movies will look better than when I initially watched them on VHS sans flat-screen TV.
The launch of Disney Movies Anywhere was scheduled to coincide with the release of Frozen, which is nominated for best animated feature film at the Oscars. It was fun to see replicas of Disney’s Academy Awards at the Animation Studio and Gallery in Hollywood Studios and I hope they earn more statues this weekend.
It’s a polar vortex out there, so stay in on Sunday night and cheer for Frozen. In the meantime, check out Disney Movies Anywhere. Bonus points if you make Mickey-shaped cookies to snack on instead of popcorn.
Favourite Songza playlist: That varies based on my context – where I am, what I’m doing, what I’m feeling. A playlist that I discovered recently and played on my way to work is called Sensitive Men of the ’90s.
Professional role model(s): We have a lot of mentors and advisors that are really close to the Songza family. My dad has been a very hard worker and has a very entrepreneurial creative spirit. He’s responsible for my love of music. He’s been incredibly supportive as a father and as a mentor my whole life.
What excites you about working at Songza?
We’re a very small tight-knit team here. Everyone’s got their own quirky personality and is very excited to be working on this product. It’s a real pleasure and honour to work with the Songza team, who are in many cases smarter than me [laughs]. I’m privileged to learn a lot from [them].
What is the culture like at Songza’s headquarters in New York?
We’re a quirky and weird bunch. Our office space is bare bones. We’re not one of those start-up companies that buy lots of expensive furniture or goes into the cool, hip area of town where all the other start-ups are. We’re in our own little place, away from the action, so we can keep our heads down and stay focused.
Why should music lovers download and listen to Songza?
Songza—more than any other service by a mile—is effortless to use. Without you having to give us any information, we’re able to accurately predict what you are doing and feeling and recommend expertly curated content that’s going to make that moment better. No other service is able to deliver that experience for free nor do they have the personality.
How would you describe Songza’s personality?
Songza feels like your much cooler friend who always knows the right thing for every moment.
You’ve previously described Songza as a “lifestyle enhancer.” How has your lifestyle changed since Songza launched?
My life has changed immensely since launching the Songza business because everyone that I know now uses something I’ve created in their daily lives. In addition, I’ve been able to garner the attention and respect of a lot more people in the music and technology industry, as well as celebrities who now use Songza on a regular basis.
In terms of how Songza as an application has enhanced my life, I listen to a lot more music than I ever could have imagined. New moments in my life have been identified as moments that could use a soundtrack.
If Songza could partner with any brand(s), which brand(s) would you pick?
We would be most excited about working with Nike and Lululemon. Both are really great brands that started as athletic wear brands and have established themselves as lifestyle brands. People think of Lululemon and Nike as brands that are great at curating for their life, not just yoga and running. Their clothing and apparel is for athletics and fashion. I think both companies do a really great job at listening to their consumers and serving them with things that will make their life better. That’s very much in line with what we’re trying to do at Songza. Working with brands like that would add value to the user experience on our service.
Establishing a presence on Facebook, Twitter and YouTube is a necessary step in promoting new productions, but it is not enough. Effective social media marketing is complex and posting a few links on Facebook or fun facts on Twitter each week is just the beginning.
Using social media management tools to monitor relevant online chatter and respond to patrons’ feedback is very important. For instance, if there has been more buzz about rude front of house staff than the cast’s acting abilities, but that’s unbeknownst to management, then that’s a serious cause for concern.
To stand out amongst the noise, which characterizes social media, stay up to date about industry-wide best practices and assess competitors’ social media activity. If you want to improve your Facebook page, then find brand pages that frequently share interesting content that has high-quality visual elements and understand the approximate 80/20 split between being conversational and promotional. Viral videos like Will It Blend? demonstrate how easy it is to produce engaging content at minimal cost.
There is “so much [comedic] talent out there and not enough time to show it all,” Sandra Bullock astutely said during the People’s Choice Awards. The award-winning star of The Heat and Gravity took home four trophies on Wednesday night, while I sat at home wishing I had her brown wavy locks.
Kat Dennings, my other favourite brunette Hollywood star, dazzled in her role as co-host. When she quoted fans’ tweets and introduced which song Beth Behrs would sing next, she quickly made that segment a highlight of the 40th People’s Choice Awards. I promised my Facebook friends that I won’t blog more about the dance move Miley popularized last year, so let’s just say Beth’s rendition of Wrecking Ball was epic. Matt LeBlanc joked about singing a song too, but claimed that he couldn’t due to time constraints. The former Friends star then announced that The Big Bang Theory (the show with a Barenaked Ladies theme song) was named Favourite Network TV Comedy.
Kaley Cuoco AKA television’s sweetest newlywed accepted the award for Favourite Comedic TV Actress. She started the year with a bang by wearing a pink Vera Wang dress to her wedding, which she decorated with an upside-down cake hanging from a chandelier. Watching her in the opening sequence on the set of 2 Broke Girls was amusing. Remember, stars are just like us. They’re busy people who care about loyalty programs at Jamba Juice.
Whereas Justin Timberlake spoke about his team in the context of how they’re obligated to deal with his neuroses, Jennifer Hudson brought her sister into the spotlight to emphasize the importance of teamwork and family. “My mother always taught us that without family, you have nothing,” she said. Cover girl material right there. Sponsorship-related pun intended.
Surprisingly, last night marked the first time Britney Spears won her a People’s Choice Award. Britney celebrated her prize and comeback in a dress that screamed Las Vegas style and reminded me how much I want to return to the west coast.
I’m not afraid to admit I watch daytime talk shows when I’m home. Ellen DeGeneres graciously accepted her 14th People’s Choice Award before Queen Latifah won the title of Favourite New Talk Show Host.
Viewers enjoyed a few more laughs when Adam Sandler read a fan letter containing more grammatical errors than those found in papers on most elementary school teachers’ desks. It was supposedly written by his glowing former co-star Drew Barrymore and his wife seemed to get a kick out of it.
Other entertaining moments included Shemar Moore flirting with Malin Åkerman, The Good Wife‘s big wins and Chris Colfer’s remarks about fans following him online and offline. The Olay commercials that aired during the People’s Choice Awards are also worth mentioning because I love a cheery TV spot that references Instagram.
Let’s not forget about Stephen Colbert! He spoke about democracy’s role in the award show, noting that the PCAs feature his 3 favourite things: people, choices and awards. J. Lo knows how to stand out at award shows (we’ll be talking about her green Versace gown for years), so naturally Stephen’s speech ended once he was distracted by her impromptu off-camera appearance.
Unfortunately Zooey Deschanel didn’t win in her category, but her sister Emily represented the family onstage when she presented an award to Sarah Michelle Gellar. I couldn’t write this post without mentioning Freddie Prinze Jr.’s wife, let alone an actress who stars in a sitcom about agency life. Mad Men is one of my favourite shows and it’s cool to watch the success of a funny and contemporary version inspired by Leo Burnett. For the next few months, we’ll have to keep calm and wait patiently for the final season of Mad Men. I’ll be ready with my remote and iPad the night of its season premiere.
Photo: Forever Young Adult
Photo: WebProNews
Robert Downey Jr.’s theatrical acceptance speech confirmed that Mark Burnett can produce a sensational show and I hope he advocates for Kat and Beth to become award show hosts again. Thumbs up, ladies.
One of my favourite sessions at CM1, Toronto’s first conference for community managers, was led by Ryan Ginsberg from Twitter Canada. His talk focused on how social content strategists can plan ahead for and respond to big moments. This includes holidays and unexpected pop culture spectacles like Miley Cyrus twerking at the VMAs.
Last year, I wrote about how Oreo mastered social media when they were quick to post about the Super Bowl blackout. Oreo’s Super Bowl post was brilliant because their team quickly produced an image with a few words that effectively made millions crave Oreo cookies.
Likeable branded content is simple. Even though digital teams can plan for holidays like New Year’s Eve months in advance, I think a minimalistic execution is optimal. Essentially all you need to do is be engaging and say something to the effect of “Happy Holidays!” with copy and visuals that are aligned with the brand. When businesses create holiday greetings with too many CTAs, they risk appearing obnoxious, as ADP Canada’s Elizabeth Williams observes.
3 brands that understand the power of brevity when celebrating the holidays are Sharpie, Ben and Jerry’s and Holt Renfrew. Look at their Instagram posts to see what I mean:
