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advertising

Vroom Vroom For Volkswagen

To keep things fresh and exhilarating online, Volkswagen has launched a virtual recording studio. Business Insider reports that the inspiration behind the campaign was imagination. “We now have the power of technology to enhance our imagination, and to visualize the power of our voice,” says Volkswagen of America VP of marketing Vinay Shahani.

While promoting their Golf R, Volkswagen presents users with the chance to record themselves making car noises and then pairs the recording with a video of a car outside. Each recording is only ten seconds long, but it seems anything but short when you’re filming it. I invite you to check it out and challenge yourself to make epic car sounds.

July 15, 2015 by Sarah Prince

Travel With The Blue Jays

Expedia partnered with the Blue Jays to build an online hub that lets fans easily see when the Jays are playing elsewhere and book a trip to see the away games with just a few clicks. Expedia always encourages customers to book airfare and accommodations together for better deals and baseball games provide a smart opportunity for them to engage travellers.

Their latest ads, which were produced by Grip, feature the team’s cute mascot Ace. ‘Wake Up Call’ has a funny front desk attendant who shouts bird noises into the phone to wake up Ace and in ‘Passport,’ we see Ace going through security with a suitcase that only looks big enough to fit his shoes.

May 22, 2015 by Sarah Prince

Brands Prank Consumers

You never know what to expect from leading brands on April Fool’s Day. When I sourced content for this roundup, the images and videos I saw ranged from silly to strategic. BMW’s giveaway was probably the most expensive to execute, although Honda’s SUV customizations weren’t cheap either. Kenneth Cole is a sophisticated brand, but they took a risk and went the immature route to target young animal lovers. The videos are ranked in order of personal preference, which is the same as their order based on # of YouTube views. Enjoy!

Kenneth Cole

[2025 Update: Unfortunately, the YouTube videos for the BMW and Honda ads have been removed.]

April 2, 2015 by Sarah Prince

All Stars Wear Converse

Converse - Made By You - Andy Warhol — Photo Source: Esquire

It’s Throwback Thursday and that calls for a spotlight on a campaign from a classic brand: Converse. I’ve never doodled on my Converse, but I love to wear them. I suspect they’ll be a wardrobe staple indefinitely.

Every owner of Converse sneakers has the option to personalize their footwear to reflect their personality and interests. Converse is celebrating consumers’ flare for customizing sneakers with their latest Made By You campaign.

March 5, 2015 by Sarah Prince

Instagram Inspiration: Happy New Year

Many top brands were eager to help consumers ring in the new year. Overall, I noticed that brands posted more GIFs and short videos this year, which signals progress. Last year’s round up included only three posts and this year’s list includes three categories to help marketers with content development on Instagram.

I hope you’ll bookmark this for future reference and maybe even print it in colour to discuss at your next brainstorm meeting!

Inspiration for Small Businesses

While evaluating posts in my feed, I looked for simple posts that small business owners can learn from and treat as templates for future holiday posts. With the right stock photo and some text overlay in a program like Adobe Photoshop, a post that looks like this one from Aroma is fairly easy to create.

January 2, 2015 by Sarah Prince

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