Browsing Tag

advertising

Movie Review: Landline

Between the popularity of Throwback Thursdays and the Timehop app, the appeal of nostalgia in the media is going strong. So when I found out Jenny Slate is starring in a new movie about a dysfunctional family set in 1995, I was sold. I loved watching her in Obvious Child and I was ready for more laughs from the Jewish comedian in Landline.

Personally, I find characters that work in advertising more likeable, but there’s no excuse for Ali (Abby Quin) and Dana’s (Jenny Slate) cheating dad (John Turturro). I don’t care if he’s a superstar at McCann Erickson. He’s a scumbag. Ali reveals his infidelity to Dana after finding her dad’s love letters to his mistress on a floppy disk labelled as Ali’s schoolwork. Their reactions then become the focal point of the movie.

September 2, 2017 by Sarah Prince

How Axe Is Changing Attitudes About Gender

I still remember how excited Unilever’s team was when they announced that Axe was going to send some lucky guys to space. My peers shared their enthusiasm when we watched a teaser video together at Queen’s University in 2013, but that was the last time I really thought about the brand.

Axe just released a new ad that challenges common stereotypes about young men, which I love. This video makes me rethink what Axe stands for and I admire how it has the power to change consumers’ views about gender. In a way, this ad is long overdue. It’s 2017! Of course it’s ok for guys to wear pink (and not just on Wednesdays). So what if a boy doesn’t like sports?

I wish Axe didn’t have to include a question about depression because it should be obvious by now that guys have mental health issues too. The best article I read on Bell Let’s Talk Day was written by a local male marketer and that was one of many stories.

May 22, 2017 by Sarah Prince

Movie Review: Hello, My Name Is Doris

When iTunes featured Hello, My Name Is Doris as their movie of the week, I immediately removed it from my wish list and rented it. Now that the Gilmore Girls revival is behind us, I had a chance to sit down and enjoy watching the movie this weekend.

Leading lady Sally Field is believable as a kooky data entry clerk in an advertising agency. I’m all about watching movies and TV shows that portray the media industry! As soon as she meets John (Max Greenfield), the new art director, she falls in love with him despite their age difference. I can’t blame her. I mean, have you seen him?

December 4, 2016 by Sarah Prince

How To Make The SIM Swap With Public Mobile

Adulting is hard work. I graduated from Western 3 years ago, but paying the bills doesn’t get any easier. Between OSAP and credit cards, it isn’t fun. I’m too broke to commit to any real estate, let alone an expensive monthly cell phone plan. That’s why the idea of not being tied down to a contract is appealing – more freedom, less legal jargon and less headaches.

Public Mobile has launched a new campaign called “SIM Swap” that offers Canadians a free useful SIM card in exchange for a useless item. So before you toss out that coffee cup, read on to find out how you can participate.

August 29, 2016 by Sarah Prince

Focus On Your Work, Not Your Job Title

Watching this video by Saatchi & Saatchi marked one of the highlights of The Art of Marketing conference. I like how it pokes fun at ridiculously silly job titles that employers create and then employees promote on their LinkedIn profiles. Every industry has its jargon and buzzwords and advertising is no exception.

June 23, 2016 by Sarah Prince

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