Barbie Dreams

When you’re young, Barbie dolls tend to be at the top of your wish list. Though there has been much criticism about the Mattel dolls’ proportions, in that they can potentially influence young girls to have misconceptions of what a beautiful body looks like, the brand is aiming to integrate social good into their marketing efforts, as evident in their Barbie I Can Be campaign.

On their new interactive website: barbiedreams.com, girls around the world are invited to share their career goals and aspirations. I know I had a dentist Barbie and Barbie versions of my favourite pop stars growing up, like the Spice Girls, so now the brand is engaging its consumers on the premise of Barbie’s multitude of career paths. The website is easy to navigate and is clearly integrated into their overall marketing strategy. Adolescence may be a time of innocence, but it’s nice to see Barbie encouraging young women to think seriously about the future. Likewise, it’s unnecessary for all campaigns aiming to empower young women to focus on body image. I commend Barbie for inspiring girls to consider their professional goals while browsing the web.

Remember, girls, it’s never too early to set up a LinkedIn profile, even if your profile headline changes from “Puppy Doctor” to “Public Relations Specialist” by the time you’re a college graduate.

Update (2025): This originally linked to barbiedreams.com, a YouTube ad and criticism about Barbie on Huffington Post, which are no longer available.

Video: Toddler Mistakes Magazine for an iPad

It’s one thing for toddlers to watch DVDs in the car on a road trip, or read a bedtime story on a Kobo or Kindle; it’s quite another to confuse print and digital copies of a magazine.

This video really says a lot about how seamlessly we integrate technology into everything we do. She’s just one year old!

Video Source: Mashable

Nuit Blanche

When I’m at school in London, I long for exploring Toronto’s sprawling downtown core, whether it is for shopping, dining or entertainment. Hence, when I went home I was elated to finally experience Nuit Blanche.

After returning home from a shopping excursion over the border, I refuelled with my second Starbucks pumpkin spice latte of the day, this time with an extra shot of espresso. I refused to let a lack of sleep put a damper on participating in one of Toronto’s largest cultural events.

Once my friend and I exited Dundas subway station, we were confronted with food trucks selling cotton candy and corn on the cob, which immediately brought back memories of The Ex. Though I was familiar with my surroundings, Toronto’s downtown atmosphere had been completely transformed into an artsy extravaganza. There were at least three couples square dancing in the street, friends posing for photos all over the place, and street performers galore.

Tweets from friends and overall hype about Nuit Blanche assured me that there were exciting surprises and attractions to come. More importantly, I’m thankful that I skimmed the Twitter stream on the official event website because I’m grateful to whoever recommended wearing gloves! Boy, did they come in handy. Pun intended. I wish I’d twitpic’d and captured it on camera when I walked by a convenience store with a storefront sign that read, “Ice Sold Here” because that was the last thing anyone wanted when they’d pulled out winter jackets (or hoped that they did) for the first time since March or April.

My three favourite exhibits were Honey, I’m Home, inspired by 90’s sitcoms; Observer FX, a multimedia installation that offered commentary about surveillance; and McLuhan’s Massage Parlour, inspired by Marshall McLuhan’s work.

If you’re looking for Nuit Blanche GIFs to share on your Tumblr page or forward to co-workers, The Grid has you covered. I’ll admit that as I reviewed the GIFs, a couple of the male artists closely resembled male artists I’d seen at other exhibits – it must be because they fit the Queen West [West] stereotypical hipster mould.

This techie would be an exception however; he seemed like a cool guy:

Special thanks to She Does the City and Notable for their lists of recommended exhibits! Including the location of each was much appreciated while planning my night out. Unfortunately the Nuit Blanche BlackBerry app is incompatible with my temporary loaner phone, but I managed to navigate the downtown core without difficulties. The truth is that when it’s so cold outside, you don’t want to be taking your gloves off to use your phone, so I did minimal live tweeting.

Video: Apple’s Vision for the Tablet

Video of Apple’s Vision for the Tablet Resurfaces for iPhone 4S Launch

This video is one of the reasons you should be reading TechCrunch too, so you can discover nifty, awe-inspiring videos like this piece from Apple. It’s the epitome of forward thinking.

UPDATED: Steve Jobs, you were a legend. Your ideas and the products your companies produced have defined my generation’s lifestyle choices. May you rest in peace.

Shana Tova from The Maccabeats

With Yom Kippur just a few days away, this is a prime opportunity to think about the year ahead.

Hopefully it’ll be a sweet new year! Shana Tova!