There’s one main incentive to see Full House The Musical and that’s Perez Hilton. After talking to him in June, I was excited to see him on stage at the Randolph Theatre.
“I wear high-waisted jeans and I want you to meet my unconventional family,” Perez sings, as Danny Tanner, introducing the show. The cast activates the hug zone in the opening number when they joyously approach audience members in the first few rows. If you fall in love with the characters, then it’s not as weird as it sounds.
Photo Source: Marketing Magazine
IKEA is known for creating innovative experiences for shoppers and their latest attempt is no exception. They’re jumping on the branded vending machine bandwagon (something we’ve seen brands like Essie do before) and offering a contest that’s powered by Twitter to promote the latest edition of their catalogue.
The vending machine is going on tour across Canada until the end of the month. When you tweet a PIN displayed on the vending machine, you will instantly win a prize such as a gift card, restaurant voucher or toy. One shopper tweeted a photo of the stuffed bear she received, which makes me curious to learn what else is inside the vending machine. It sounds like simple instructions for anyone with a Twitter account. The designated hashtag #GrabLifeByTheCatalogue is kind of long, but it clearly communicates the purpose of the campaign.
Photo Source: The New York Times
When Disney produces Tony Award winning musicals, you must take note. As soon as the cast of Newsies gathered together for the opening ensemble number, Carrying the Banner, I remembered why I insisted on seeing this show a second time.
Newsies is an incredibly high-energy show with flawlessly synchronized choreography that includes pirouettes and tap dancing. It’s a charming tale about the underdog fighting against a corporate giant. The story follows a group of poor boys who sell newspapers, or “papes,” as they call them.
As a major Jennifer Weiner fan, I was delighted to get a sneak peek at her latest novel, Who Do You Love. The novel tells the story of Rachel and Andy, two Americans who meet in the ER and reunite again and again as they grow up and fall in love. Their bond is strong enough to let them survive a long distance relationship and they remain top-of-mind for each other as circumstances tear them apart. The characters are raw, realistic and believable.
The book starts off with a slow pace, but the plot thickens as soon as Rachel and Andy enter their teenage years. Weiner dedicates the beginning of the book to establishing Rachel and Andy’s immediate circle of family and friends, and then the book becomes more interesting as Rachel and Andy become independent, leaving their parents’ homes behind.
Photo Source: PSFK
As far as I’m concerned, pizza is always a good decision. Whether it’s a late night snack or a work lunch, pizza always hits the spot. My go-to is Pizza Pizza for taste and convenience, but now that I’ve seen Domino’s latest marketing stunt, they’re definitely on my radar and deserve to be on yours too.
Domino’s has targeted millennials and their families by creating emoji flashcards to enable more consumers to be emoji literate. This was such a brilliant gimmick that the flashcards were all claimed instantly. That said, I can’t comment on how many they produced. However, you can still print your own flashcards from their campaign website.