Hot On The Street

Discover Canada With IHG

With Jennifer Valentyne

Happy Canada Day!

Leading up to Canada’s 150th birthday, the Intercontinental Hotels Group asked Canadians to reveal and share their favourite destinations across the country. On Wednesday night, they revealed the top contenders and the contest winner on the patio of the Intercontinental Yorkville.

The party was hosted by Jennifer Valentyne, who you may know from watching Breakfast Television or listening to Q107. You know I can’t say no to an invitation to meet more Canadian talent! Meeting her was lovely and it was interesting to hear about locations I was unfamiliar with. You know I always plan ahead for Labour Day far in advance (hello, birthday weekend!), and now I will consider going to one of these places next.

July 1, 2017 by Sarah Prince

Hot On The Street Turns 7

Today marks 7 years since I published my first Hot On The Street post on Tumblr. A lot has changed since then, but my interest in fashion, entertainment and marketing has stayed the same.

Earlier this month, I had a chance to meet a local writer who I’ve liked for a long time: Anne T. Donahue. Most people went to Indigo to get Gabby Sidibe’s autograph, but I went to meet a woman with a kickass Twitter account and a wicked writing style.

May 31, 2017 by Sarah Prince

How Axe Is Changing Attitudes About Gender

I still remember how excited Unilever’s team was when they announced that Axe was going to send some lucky guys to space. My peers shared their enthusiasm when we watched a teaser video together at Queen’s University in 2013, but that was the last time I really thought about the brand.

Axe just released a new ad that challenges common stereotypes about young men, which I love. This video makes me rethink what Axe stands for and I admire how it has the power to change consumers’ views about gender. In a way, this ad is long overdue. It’s 2017! Of course it’s ok for guys to wear pink (and not just on Wednesdays). So what if a boy doesn’t like sports?

I wish Axe didn’t have to include a question about depression because it should be obvious by now that guys have mental health issues too. The best article I read on Bell Let’s Talk Day was written by a local male marketer and that was one of many stories.

May 22, 2017 by Sarah Prince

Chatting With Caitlyn Jenner

I still remember where I was when the Vanity Fair cover was announced on social media and I followed Caitlyn Jenner’s new Twitter account. I remember which Starbucks location I sat in to read the article. And now I will always remember that time I met Caitlyn in-person.

April 30, 2017 by Sarah Prince

Step Into Spring With Sears

When I received a cryptic event invitation to attend a special launch party for an undisclosed brand, I was intrigued. It seemed like a unique opportunity and I trusted the PR firm, so I signed up!

April 9, 2017 by Sarah Prince

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