Browsing Category

Business

A&W Wants You To Skip The Ad

[youtuber youtube=’http://www.youtube.com/watch?v=q_n4QlBMbQY’]

When all you want to do is watch a music video, pesky ads can spoil the fun. Fast food chain A&W recognizes your pain and created an ad that communicates the key message in the first 5 seconds. After that, there’s not much to see—viewers simply watch an A&W spokesman eat a burger outside in the middle of the street.

I have never purchased anything at A&W and I can’t say this ad tempted me, but as as a marketer, I found the ad clever. They know you have a short attention span so they cut to the chase while trying to appear cool and modern. This won’t be the last smart spot I discover via pre-roll, but it is the first that encouraged me to skip it and I commend A&W for their creativity.

If you’re craving a burger now, find an A&W near you.

November 13, 2015 by

Indeed Launches Ads In Canada

Indeed
Photo Source: Strategy

There are many channels through which job seekers can find their next opportunity and Indeed’s search engine for job postings ranks at the top. It’s an easy to use and efficient resource that has helped me discover many openings.

Indeed is currently focusing on global expansion and therefore decided to produce more ads like last year’s ‘How The World Works’ video, which aired in Australia, Germany, the U.K. and the U.S.  The ads were made by Mullen Lowe, and Mediacom is handling the media buy.

Continue Reading

October 9, 2015 by

Career Lessons From Mia Pearson

Hot On The Street - Women of Influence - Mia Pearson and Sarah Prince

On Tuesday night, professional women gathered at One King West to hear Mia Pearson, co-founder of communications agency North Strategic, speak at a Women of Influence event. From cocktails at the beginning to the keynote speech to the networking session, the two-hour-long event was run very efficiently. After working in leadership positions at a few of the country’s most reputable agencies, Mia had a lot of advice on entrepreneurship to dispense, which she eloquently shared with the group.

1) Find a niche where you can excel, ensure that you have something valuable to offer and then become the best in your field.

One of Mia’s first managers discouraged her from specializing in tech PR, but she disagreed with his advice because she recognized that specializing could lead to huge career opportunities. In the end, she co-founded High Road Communications, an agency that specializes in tech PR and Omnicom eventually acquired it. Whether you’re an entrepreneur or an intrapreneur, Mia said you should always look for growth opportunities. She emphasized that big ideas can come from any level, reminding the audience that you don’t need to be the co-founder to think big. If you work hard within your niche, then you can become famous for your work.

Continue Reading

September 16, 2015 by

IKEA Grabs Life By The Catalogue

Photo Source: Marketing Magazine

Photo Source: Marketing Magazine

IKEA is known for creating innovative experiences for shoppers and their latest attempt is no exception. They’re jumping on the branded vending machine bandwagon (something we’ve seen brands like Essie do before) and offering a contest that’s powered by Twitter to promote the latest edition of their catalogue.

The vending machine is going on tour across Canada until the end of the month. When you tweet a PIN displayed on the vending machine, you will instantly win a prize such as a gift card, restaurant voucher or toy. One shopper tweeted a photo of the stuffed bear she received, which makes me curious to learn what else is inside the vending machine. It sounds like simple instructions for anyone with a Twitter account. The designated hashtag #GrabLifeByTheCatalogue is kind of long, but it clearly communicates the purpose of the campaign.

Continue Reading

August 20, 2015 by

Domino’s Trains Customers To Be Emoji Literate

Flashcards

Photo Source: PSFK

As far as I’m concerned, pizza is always a good decision. Whether it’s a late night snack or a work lunch, pizza always hits the spot. My go-to is Pizza Pizza for taste and convenience, but now that I’ve seen Domino’s latest marketing stunt, they’re definitely on my radar and deserve to be on yours too.

Domino’s has targeted millennials and their families by creating emoji flashcards to enable more consumers to be emoji literate. This was such a brilliant gimmick that the flashcards were all claimed instantly. That said, I can’t comment on how many they produced. However, you can still print your own flashcards from their campaign website.

Continue Reading

July 31, 2015 by