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Bell Let’s Talk

Photo Source: Bell

Photo Source: Bell

Bell Let’s Talk Day is one of my favourite corporate success stories. The charitable initiative, which is run by one of Canada’s top telecommunications companies, aims to remove the stigma surrounding mental health. That’s a campaign that I can stand behind year after year.

Bell has enlisted celebrity spokespeople, such as Howie Mandel and Serena Ryder, to spread the word and use their influence for a good cause. Based on a global response in previous years, I anticipate many more famous people will participate on the day of the event.

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January 26, 2016 by

Networking With Janet Kestin And Nancy Vonk

Nancy Vonk

Nancy Vonk

The Dove Campaign for Real Beauty was discussed repeatedly in high school and university, so when I learned that Ogilvy’s former co-chief creative officers who were responsible for the work were speaking at a Women of Influence event, I couldn’t resist. On Wednesday night, Nancy Vonk and Janet Kestin shared how women can get ahead by speaking up and networking at a Women of Influence event.

In the age of personal branding, I was surprised when they said that women are taught it’s wrong to talk about themselves. Whether it’s at a networking event or an interview, it’s beneficial to have an elevator pitch ready and be a good storyteller when you have the opportunity to talk about your life and career.

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December 17, 2015 by

A&W Wants You To Skip The Ad

[youtuber youtube=’http://www.youtube.com/watch?v=q_n4QlBMbQY’]

When all you want to do is watch a music video, pesky ads can spoil the fun. Fast food chain A&W recognizes your pain and created an ad that communicates the key message in the first 5 seconds. After that, there’s not much to see—viewers simply watch an A&W spokesman eat a burger outside in the middle of the street.

I have never purchased anything at A&W and I can’t say this ad tempted me, but as as a marketer, I found the ad clever. They know you have a short attention span so they cut to the chase while trying to appear cool and modern. This won’t be the last smart spot I discover via pre-roll, but it is the first that encouraged me to skip it and I commend A&W for their creativity.

If you’re craving a burger now, find an A&W near you.

November 13, 2015 by

Indeed Launches Ads In Canada

Indeed

Photo Source: Strategy

There are many channels through which job seekers can find their next opportunity and Indeed’s search engine for job postings ranks at the top. It’s an easy to use and efficient resource that has helped me discover many openings.

Indeed is currently focusing on global expansion and therefore decided to produce more ads like last year’s ‘How The World Works’ video, which aired in Australia, Germany, the U.K. and the U.S.  The ads were made by Mullen Lowe, and Mediacom is handling the media buy.

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October 9, 2015 by

Career Lessons From Mia Pearson

Hot On The Street - Women of Influence - Mia Pearson and Sarah Prince

On Tuesday night, professional women gathered at One King West to hear Mia Pearson, co-founder of communications agency North Strategic, speak at a Women of Influence event. From cocktails at the beginning to the keynote speech to the networking session, the two-hour-long event was run very efficiently. After working in leadership positions at a few of the country’s most reputable agencies, Mia had a lot of advice on entrepreneurship to dispense, which she eloquently shared with the group.

1) Find a niche where you can excel, ensure that you have something valuable to offer and then become the best in your field.

One of Mia’s first managers discouraged her from specializing in tech PR, but she disagreed with his advice because she recognized that specializing could lead to huge career opportunities. In the end, she co-founded High Road Communications, an agency that specializes in tech PR and Omnicom eventually acquired it. Whether you’re an entrepreneur or an intrapreneur, Mia said you should always look for growth opportunities. She emphasized that big ideas can come from any level, reminding the audience that you don’t need to be the co-founder to think big. If you work hard within your niche, then you can become famous for your work.

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September 16, 2015 by