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Get Inspired By Kate Spade

Kate Spade has always been one of the top brands on social media in my opinion. Sometimes I named them in job interviews when asked for an example of a brand that’s killing it on social. They have beautiful products, stunning visuals and a recognizable voice. Kate Spade is truly a brand that knows what they’re doing in-store and online.

I was delighted to find out about a new feature on Kate Spade’s website called Unlock Your Heart. By following a few steps, you can instantly create shareable content using Kate Spade’s new tool. Kate Spade’s team knows their customers love reading inspirational messages and now it’s possible to create your own graphics with their branding. Overall, I’ve found that some inspirational messages sound too cheesy, generic or girly, but Kate Spade has so many options that you’re likely to find one (or more!) that you enjoy.

March 31, 2019 by Sarah Prince

How I Built Hot On The Street’s Brand

Looking back on my previous blog anniversary posts, I still feel the same way about Hot On The Street. It’s my piece of the Internet that I can proudly call my own. What’s more, it’s not just a website or my Instagram handle — it’s a brand with a visual identity and a long-term investment. Today is Hot On The Street’s 8th anniversary and I’d like to take this opportunity to show you how I built my brand in the last year.

May 31, 2018 by Sarah Prince

3 Examples Of Survey Templates For Instagram Stories

I love Instagram Stories and I rarely look at Snapchat anymore. I like how it’s easy to produce content for Instagram Stories because there’s less emphasis on perfection. You can just snap a photo or record a short video, add text overlay (like a hashtag or your location for context) and/or emoji, and then you’re ready to share! With the new Type feature, you could even eliminate graphics from the equation if you’d prefer to make it a text-based post.

The latest trend on social media is all about creating and filling out survey templates designed for Instagram Stories that let your followers get to know you. For example, you might identify your favourite foods or reveal exactly how many Netflix shows you’ve binge watched. It’s become popular because it’s light and fun to share!

Typically, bloggers or illustrators who are super active on Instagram design the surveys you see. I would like to show you how some major brands are using their resources to make their own surveys and encourage fans to share.

March 27, 2018 by Sarah Prince

How Axe Is Changing Attitudes About Gender

I still remember how excited Unilever’s team was when they announced that Axe was going to send some lucky guys to space. My peers shared their enthusiasm when we watched a teaser video together at Queen’s University in 2013, but that was the last time I really thought about the brand.

Axe just released a new ad that challenges common stereotypes about young men, which I love. This video makes me rethink what Axe stands for and I admire how it has the power to change consumers’ views about gender. In a way, this ad is long overdue. It’s 2017! Of course it’s ok for guys to wear pink (and not just on Wednesdays). So what if a boy doesn’t like sports?

I wish Axe didn’t have to include a question about depression because it should be obvious by now that guys have mental health issues too. The best article I read on Bell Let’s Talk Day was written by a local male marketer and that was one of many stories.

May 22, 2017 by Sarah Prince

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