I’m addicted to Instagram and as a community manager for mobile games, I often think about features in my favourite apps. I want to share actionable feedback with Facebook’s team without turning this into a rant.
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Olivia Culpo landed on the cover of Sports Illustrated! A couple years ago, I visited Simon Huck’s pop-up in New York and stood *thisclose* to her at the entrance, but didn’t take a picture because I didn’t know who she was. When I saw that she landed a major magazine cover, I decided to Google her and then I uncovered an amazing feature that you probably haven’t heard about called Cameos on Google.
If you Google Olivia Culpo on your phone – this feature only works on mobile – you’ll see there’s a section near the top called Top Questions Answered. Olivia’s Google results feature 5 short videos of her answering questions. For example, she says that she stays in shape by running. They’re filmed in different locations, she looks beautiful in all of them and they’re quick snippets, which are perfect for our attention span.
Growing a following on Instagram (or anywhere!) can sometimes feel exhausting. After a lot of work, I finally hit 500 Instagram followers. It may not seem like a lot, but this has been my goal for a few years, so it’s satisfying to finally achieve it. Since joining Instagram in December 2012, I made a few mistakes and learned a few lessons along the way that I’d like to share. Here are my 3 Instagram tips to help you grow:
It seems like the white heart emoji is popping up everywhere, so I decided to poll my followers. Although only one person responded on Twitter, it’s clear they’re not a fan. Meanwhile on Instagram, 88% said they like it, which was based on a larger sample of 17 people. This poll also had more engagement on Instagram than all of my previous polls, so my followers were eager to say how much they love it.
The white heart emoji was added to iOS 13.2 at the end of October 2019. New emojis are released every year, but it’s usually harder to tell which ones become immediately popular.
It’s interesting to see Valentine’s Day posts on social media from brands considering it’s a Hallmark holiday. I’ll highlight the posts I like and ignore the embarrassing ones I stumbled upon. Let’s just say that making a pun about the word “sweet” isn’t going to make the cut. Perhaps you’ll get some ideas for next year!
My favourite Valentine’s Day posts fit into 3 categories: roundups, greeting card templates and community. Roundups are easy to create while greeting card templates require more design resources. In 2018, I wrote about brands creating templates for Instagram Stories, so it’s cool to see this trend continue on a larger scale. Community posts are always a smart choice too!