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Marketing

Adam Rodricks On Personal Branding

Adam Rodricks

Adam Rodricks is a digital marketer, professor and now author! His new book Trigger Fingers: Personal Branding Through Storytelling instantly became a bestseller through pre-orders. He started his career as a community manager for Staples Canada and we met at a Staples store when he taught a workshop about Instagram. Thankfully I take a selfie with everyone I meet so I could pull it up 3 years later! Adam is currently the National Lead, Digital Marketing Services at KPMG Canada and I’m excited to share his insights about personal branding.

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Looking Back At 15 Years On Facebook

Facebook

It’s been 15 years since I joined Facebook and eventually turned it into a career! Even though people joke about it, it’s true. People also joke about their friends and family reading their blogs. Most of my website traffic comes from Facebook and search, which is great!

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Take An Instagram Break And Maintain Your Audience!

Sarah Prince Instagram

My annual Instagram break in the winter has lasted longer than usual and I can’t really complain! I’ve posted less often in the winter because it’s hard to take pictures outside in Toronto in the cold. In the past, I lost some followers between December and February as a result. It was noticeable, but not a big deal and then I gained more in warmer months.

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Clubhouse Makes Ideas And Celebrities Accessible

It’s amazing how much value you can get from a free app like Clubhouse. In the last month, I’ve listened to Diane von Furstenberg, Lindsay Lohan, Paris Hilton and Kim Kardashian’s best friend Allison Statter while sitting in my bedroom. If those were in-person events, none of them would be in Toronto and they would cost at least $50 to attend, plus airfare and accommodations for me. That’s huge savings! I would totally consider a paid subscription someday.

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