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Uber Drives Social Engagement With Celebrities In The Backseat

Uber and Uber Eats are my go-to apps for rides and food delivery. Uber’s Global Social Media Lead N’Yaisha (ny-zhuh) Aziz is based in New York and I’m excited to share her marketing insights. From Toronto to New York, I rely on it everywhere I go!

May 7, 2024 by Sarah Prince

Nobis Scored Partnerships By Building Relationships (Interview)

To celebrate the NHL All-Star Weekend in Toronto, luxury outerwear brand Nobis hosted a private concert by The Reklaws and a special lounge for NHL players. I was lucky to interview Nobis co-founder Robin Yates and chat about hockey, brand partnerships and sustainable fashion.

February 6, 2024 by Sarah Prince

Sebastien Lagree Celebrates How Lagree Fitness Reduces Anxiety

In my interview with Lagree Fitness founder Sebastien Lagree, he reveals how workouts helped him overcome shyness and build an empire. As a CEO and Lagree instructor, he’s excited about developing Lagree workouts that treat anxiety, depression and other aspects of mental health.

January 21, 2024 by Sarah Prince

Don’t Let Kraft Dinner Make You Cancel Plans

KD (Kraft Dinner) recently unveiled a rebrand in Canada and launched a campaign called Cancel Coverage. It celebrates the joy of missing out by offering to compensate customers who cancel restaurant reservations and cook mac and cheese.

October 27, 2023 by Sarah Prince

Feature Your Customers Like Target

Target featured me on their website! It’s exciting on a personal level and proves how easy it is to surprise and delight your customers in a mutually beneficial way. If you work in marketing, it’s so easy to make someone’s day! Let me tell you what happened.

April 4, 2023 by Sarah Prince

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