Technology

It’s one thing to stream curated playlists on Songza.

It’s quite another to hear insights about the music app from an insider.

Name: Eric Davich (@EricSongza)

Position: Co-Founder & Chief Content Officer

Education: Music, Bowdoin College

Favourite app, other than your own: Waze

Favourite band: Phish

Favourite Songza playlist: That varies based on my context – where I am, what I’m doing, what I’m feeling. A playlist that I discovered recently and played on my way to work is called Sensitive Men of the ’90s.

Professional role model(s): We have a lot of mentors and advisors that are really close to the Songza family. My dad has been a very hard worker and has a very entrepreneurial creative spirit. He’s responsible for my love of music. He’s been incredibly supportive as a father and as a mentor my whole life.

What excites you about working at Songza?

We’re a very small tight-knit team here. Everyone’s got their own quirky personality and is very excited to be working on this product. It’s a real pleasure and honour to work with the Songza team, who are in many cases smarter than me [laughs]. I’m privileged to learn a lot from [them].

What is the culture like at Songza’s headquarters in New York?

We’re a quirky and weird bunch. Our office space is bare bones. We’re not one of those start-up companies that buy lots of expensive furniture or goes into the cool, hip area of town where all the other start-ups are. We’re in our own little place, away from the action, so we can keep our heads down and stay focused.

Why should music lovers download and listen to Songza?

Songza­—more than any other service by a mile—is effortless to use. Without you having to give us any information, we’re able to accurately predict what you are doing and feeling and recommend expertly curated content that’s going to make that moment better. No other service is able to deliver that experience for free nor do they have the personality.

How would you describe Songza’s personality?

Songza feels like your much cooler friend who always knows the right thing for every moment.

You’ve previously described Songza as a “lifestyle enhancer.” How has your lifestyle changed since Songza launched?

My life has changed immensely since launching the Songza business because everyone that I know now uses something I’ve created in their daily lives. In addition, I’ve been able to garner the attention and respect of a lot more people in the music and technology industry, as well as celebrities who now use Songza on a regular basis.

In terms of how Songza as an application has enhanced my life, I listen to a lot more music than I ever could have imagined. New moments in my life have been identified as moments that could use a soundtrack.

If Songza could partner with any brand(s), which brand(s) would you pick?

We would be most excited about working with Nike and Lululemon. Both are really great brands that started as athletic wear brands and have established themselves as lifestyle brands. People think of Lululemon and Nike as brands that are great at curating for their life, not just yoga and running. Their clothing and apparel is for athletics and fashion. I think both companies do a really great job at listening to their consumers and serving them with things that will make their life better. That’s very much in line with what we’re trying to do at Songza. Working with brands like that would add value to the user experience on our service.

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