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Interviews

Behind the Books: David Yoo

Name: David Yoo

Best Known For: The Choke Artist: Confessions of a Chronic Underachiever (2012), The Detention Club (2012)

Current Employment and Projects: I teach in the MFA creative writing program at Pine Manor College, and at the Gotham Writer’s Workshop. Currently I’m working on a nonfic project tentatively titled CHASING THE SHIRT, a book about my ten years desperately trying to win a measly/pointless adult co-ed intramural soccer league championship.

Favourite memoirs & essay collections: This Boy’s Life – Tobias Wolff, Me Talk Pretty One Day – David Sedaris

Favourite magazines: I can’t afford to buy print magazines regularly–at this point I only allow myself this small luxury when I’m in an airport, in which case I usually buy Vanity Fair or something chunky that will a) last a while and b) make me smell like I’m going to my junior prom. I do read Deadspin and AV Club with regularity online, given that I’m an armchair athlete who has a verging-on-creepy reverence for really lame movies from the 80s.

Professional role model: Stewart O’Nan, who somehow manages to write a lasting, beautifully written novel every two years or so. When I feel overwhelmed by the seemingly un-climbable mountain in front of me, I think about how he’s already, in the same space of time, heading down the backside of it. His latest, The Odds, is that rarity: an engrossing, memorable short novel. What I’d give to be so concise…sigh.

In The Choke Artist, you admit that you “felt depressed about my crappy academic standing, yet at the same time more frustrated than ever that everyone still assumed I was an academic genius because I was Asian.” Describe how you feel about stereotyping in 140 characters or less:

I’ve never texted before + clueless re Twitter. Regarding stereotypes: surely I’m the only Asian guy who has never owned a cellphone…sigh.

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August 17, 2012 by

Behind the Brand: Sears

It’s one thing to “Like” a retailer on Facebook and follow them on Twitter.

It’s quite another to learn about who promotes which clothes belong in your closet.

Name: Robin Vengroff

Position: Styling Sample Coordinator

Employer: Sears

Education: Fashion Communications, Ryerson University

Favourite blogs: Worn Fashion Journal, The Man Repeller, Jak and Jil, Garance Dore, Style Rookie, ModCloth, Refinery29

Favourite mobile app: The Collection – New York Times Fashion

Style icon: Iris Apfel, Jackie O, and my Grandmother

Professional role model: Grace Coddington (Creative Director of Vogue), Alexa White (of W) and ModCloth.com founder Susan Gregg Koger

In 140 characters or less, why can we be optimistic about the future of Sears?

Sears is focusing on gaining back the trust of its customers. It’s a matter of getting back to basics, and putting value and quality first.

What do you enjoy about working for a retailer, rather than a fashion designer or magazine?

Working for a retailer was a big to do on my fashion professional checklist for a number of reasons. I think that the experience I have had in working from both other perspectives was not really fully developed until coming into this environment. Seeing how initiatives get put into place in this kind of world is so different. I like this environment because it pertains to the realistic expectations of shoppers. Fashion magazines are about taking clothes and making them into a story to portray a theme for the season. And working for a boutique fashion designer was geared towards pleasing a very particular kind of customer and style. In this world of mass retail we also develop and market brands and a story or theme for the season, but the customer base is so much larger that I felt that it was extremely important to me in my career to understand that relationship as well.

Sears in particular was enticing for me to work for because it presented a lot of opportunity for growth within company. As a company Sears is very nurturing of its own talent – there are programs in place like the Future Leaders Program for Buyers that trains and develops the skills of employees.

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July 27, 2012 by

Behind the Books: Kim Izzo

Photo: The Globe and Mail

Name: Kim Izzo

Best Known For: The Jane Austen Marriage Manual (2012), The Fabulous Girl’s Guide to Decorum (2001)

Education: Screenwriting, York University

Employment: Deputy Editor/Beauty Director for Zoomer Magazine

Favourite mobile app: My Fitness Pal

Favourite magazines: Vanity Fair and Tatler

Professional role model: Suzanne Boyd, Editor-in-chief of Zoomer Magazine

Describe Jane Austen’s influence on your life in 140 characters or less:

Jane Austen made me understand at an early age the importance of manners, subtlety and being witty.

How do you choose your outfits for public appearances?

I try to pick colour because it’s better for television. I like dresses because it adds a touch of glamour and that’s never a bad thing.

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June 15, 2012 by

Behind the Books: Caren Lissner

It’s one thing to read an author’s books and attend their signings.

 

It’s quite another when you can get to know them without standing in line first.

Name: Caren Lissner

Best Known For: Carrie Pilby (2003)

Education: English & Creative Writing, University of Pennsylvania

Professional role model: Hmmm, hard to find one.

Current Employment and Projects:

Editor at a chain of weekly newspapers based in Hoboken, New Jersey. Project-wise, revising several different novels, including young adult novels, and hoping to publish one of them soon.

Describe your thoughts about e-reading in 140 characters or less:

Charmless but convenient.

Favourite magazine:

I just subscribed to Nerd Nite: The Magazine. Graphically, it reminds me of the old Mad Magazine, but more knowledge-oriented. Lots of fun. I also love getting Poets & Writers, New Jersey Country Roads (The Garden State does have a softer side!), and the New Yorker.

How important do you think it is for writers to be actively involved in social media? What do you predict about writers’ future role in promoting books?

It’s important for writers to get their work out there so it’s not overlooked in the rush of items competing for a reader’s attention. Writers will probably always have to promote their own work where they can. Blogging is helpful in keeping in touch with one’s readers, especially between books. And for those who really relate to your writing, they may want to know more about you.

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May 24, 2012 by

Behind the Brand: Western University

It’s one thing to “Like” a brand on Facebook and follow them on Twitter.

 

It’s quite another to learn about who responds to the brand’s media inquiries.

 

Name: Keith Marnoch (@kmarnoch)

Position: Director, Media and Community Relations

Employer: Western University

Education: B.A.A. – Journalism (Broadcast) Ryerson

Favourite blog: Touchdowns and Fumbles

Favourite mobile app: Voxer (Walkie Talkie) / Scanner911

Professional role model: David Gergen, CNN political pundit, former Presidential Adviser

Most memorable on the job experience at Western:

While I have only been here for just over a year, I think being a part of the announcement that one of our leading researchers, Dr. Chil Yong Kang is moving to human clinical trials with his HIV/AIDS vaccine is memorable due to the overwhelming international response that the story received.

In 140 characters or less, describe the atmosphere at work when Western’s name change and re-branding was announced to the public:

Excited about the change, realized some would need convincing, rationale when explained gets positive reaction.

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March 22, 2012 by