It’s one thing to “Like” a brand on Facebook and follow them on Twitter.
It’s quite another to learn about who writes those updates.
To debut the Behind the Brand series, Danielle Deremo shares advice about social media marketing.
Name: Danielle Deremo (@SuperDaniYell)
Position: Social Media Specialist
Employer: Mirage Resort and Casino (MGM Resorts), Las Vegas, Nevada
Education: Hospitality Administration, Northern Illinois University
Professional role model:
It would have to be Kristalina Steininger, (@kristalinas) she took me under her wing when I was an intern at MGM Grand and she was Assistant Manager of Food & Beverage Marketing. She introduced me to social media from a brand’s perspective and taught me the rules of the road when it comes to representing a business in the Web 2.0 arena. Since I’ve moved on from my internship and began working at The Mirage, she has been a close friend and mentor of mine.
Favourite Blog:
As a big foodie, I really appreciate My Drunk Kitchen and The Kitchn. I get all my entertainment from MDK and all my recipes from reading The Kitchn!
Favourite mobile app:
Besides the regulars of foursquare, Facebook & Seesmic for my Twitter accounts, I am a big fan of Reddit Is Fun, SoundHound, and Path. And although it’s not an App, I’m becoming severely addicted to Pinterest.