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Coffee With Michael Bregman

A few months ago, I wrote about drinking tea with Carly Rae Jepsen. We didn’t meet at DAVIDsTEA to catch up like old friends; we simply posed at a meet and greet. Drinking coffee with Second Cup’s chairman Michael Bregman was kind of similar. It wasn’t a one-on-one information interview, but rather a breakfast event where he spoke and young professionals listened intently.

In hindsight, Michael’s talk was similar to Annie Young-Scrivner’s keynote at QMAC 2013. At the time, Annie was President, Starbucks Canada and now she is President, Teavana. On both occasions, Michael and Annie succinctly shared their views on coffee consumption, inspired advice-hungry audiences and left enough time for questions.

July 6, 2014 by Sarah Prince

Happy Birthday Tim Hortons

“It’s like Mad Men around here.”

Even though Tim Hortons never had a chance to work with Don Draper, they’ve done quite well in the last 50 years. According to Marketel, Tim Hortons is Canadian women’s favourite brand and it ranks high on my list too.

To celebrate its 50th birthday, Tim Hortons threw a huge bash at Yonge & Dundas Square today. Actors wearing vintage garments created a vibrant scene set in the 60s, featuring parents with a baby carriage and a police officer who was delighted to put people in his black and white cop car. They put on quite a show and a caffeinated audience ‘ate it up,’ as my grandmother likes to say.

May 15, 2014 by Sarah Prince

Listen To Lainey Gossip

In every Behind The Brand interview, I enquire about professional role models. At the moment, I’d say mine is Elaine Lui AKA Lainey. Every profile of her that I read reiterates that she’s a hardworking media personality who successfully juggles several jobs in the entertainment industry.

After meeting Lainey at a taping of The Social, I was excited to see her again at Indigo. Lainey’s new book Listen To The Squawking Chicken: When Mother Knows Best, What’s A Daughter To Do? A Memoir (Sort Of) is a tribute to her mother, who raised her around a Mah Jong table and inspired her to become a professional gossiper.

May 4, 2014 by Sarah Prince

Third Tuesday: Gini Dietrich

This month’s Third Tuesday may have been scheduled on a Monday evening, but it was as informative, inspiring and engaging as always. Third Tuesday was generously sponsored by Rogers and Cision Canada and hosted by Thornley Fallis at The Pilot. So far, I’ve only gone when the guest speaker is an author – Mitch Joel, Nora Young and last night, the lovely Gini Dietrich.

While sharing her insights about astroturfing, whisper campaigns and media manipulation, Gini subtly promoted her PR firm, book and blog. It was especially interesting to hear Gini’s perspective as a blogger because I initially learned about her through a Behind The Brand interview on Hot On The Street! I had to laugh when Gini told a story about meeting blog commenters at a conference and referred to them as “Spin Sucks crazies.” Don’t worry, she was just kidding. Most bloggers are thrilled to meet their loyal readers in person!

Gini began her presentation with a simple overview of how Miley Cyrus’ career is a good case study for PR pros. Kicking off a presentation with slides about Miley is a sure fire way to excite an audience, but I wonder how much longer speakers can get away with it. When Toronto has a new mayor (fingers crossed!) and Ellen’s Oscars selfie is ancient history, presenters will need to find a new pop culture reference. When I pay to see a major thought leader, I want to hear their opinion about current events, not yesterday’s news. Marketers are increasingly encouraged to explore real-time marketing, memes and news-jacking and I think keynote speakers should take the same approach when preparing presentations.

April 8, 2014 by Sarah Prince

Kardashian Khaos in Las Vegas

Kris Jenner

There’s a chance you’ll see me in the background of Keeping Up With The Kardashians, so I might as well admit I went to see Kris Jenner at Kardashian Khaos. The reality TV family’s celebrity lifestyle boutique is located at The Mirage, my home away home on the Strip.

The excitement following Kanye West’s grand proposal hasn’t worn off yet. Kris looked positively radiant and I don’t think it’s just because some eager viewers paid $150 for a photograph with her. Las Vegas is the perfect place to experiment with bold prints and Kris fit in seamlessly.

Klassic Kris

While the series transitions from documenting Kim’s pregnancy to her momager’s separation, it will be interesting to see which side of Kris surfaces the most. Though she seemed friendly from afar, Kris can come across as stubborn and impatient. As an executive producer, Kris has an enormous opportunity to choose how she presents her personality and I’m intrigued as to how the Kardashians and their team will support her mission to garner more attention.

Publicist Jonathan Cheban’s surprise appearance was a treat for tourists like myself who planned to see only one TV personality on Saturday. He was very relaxed and wore the Royal Triumph python leather pocket black t-shirt he posted a photo of on Instagram. It looked like partying at Kim’s birthday bash at TAO took a toll on Jonathan because he looked tired, but that did not stop him from enthusiastically engaging with fans. Minutes after he escaped the crowd, Jonathan called someone and I’ve been curious who was on the other end ever since.

Jonathan Cheban

Keeping Up With The Kardashians airs Sunday nights on E!

October 27, 2013 by Sarah Prince

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