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Facebook Connects Music Lovers

If you want to star in a music video, there’s no need to respond to a semi-sketchy casting call posted on Craigslist.

Derek Blais, art director at Tribal DDB, helped lead the creation of a music video that suits today’s narcissistic culture and sedementary lifestyle, where people want to invest minimal effort to become stars. Thanks to the “Facebook Connect” function, anyone with a Facebook account can star in Young Empires’ new music video, alongside young actors who look like tastefully dressed Abercrombie models.

I won’t bore you with the details of how the music video works. Slow internet connection? Try playing it on another computer. Director Miles Jay’s vision ensured it’s just that spectacular.

I first learned of Young Empires when fashion retailer FCUK named them artist of the month, following a competitive event promoting unsigned Canadian bands in September 2011. Little did I know that months later, they would achieve international buzz thanks to a creative interactive music video.

June 20, 2012 by

Behind the Books: Kim Izzo

Photo: The Globe and Mail

Name: Kim Izzo

Best Known For: The Jane Austen Marriage Manual (2012), The Fabulous Girl’s Guide to Decorum (2001)

Education: Screenwriting, York University

Employment: Deputy Editor/Beauty Director for Zoomer Magazine

Favourite mobile app: My Fitness Pal

Favourite magazines: Vanity Fair and Tatler

Professional role model: Suzanne Boyd, Editor-in-chief of Zoomer Magazine

Describe Jane Austen’s influence on your life in 140 characters or less:

Jane Austen made me understand at an early age the importance of manners, subtlety and being witty.

How do you choose your outfits for public appearances?

I try to pick colour because it’s better for television. I like dresses because it adds a touch of glamour and that’s never a bad thing.

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June 15, 2012 by

Girls On Film

Below are a few of my favourite picks screened at the TIFF Bell Lightbox tonight for the Packaged Goods series, where aspiring filmmakers, tastemakers and moviegoers celebrated women’s talent in film.

HTC “One, Freefall”

Director: Sara Dunlop

Take your phone, get outdoors and go on an adventure. Bottom line: have fun.

Dove “Growing Up”

Director: Kathi Prosser

As a loyal advocate for Dove’s Self Esteem Fund, it’s great to see a female director furthering the brand’s vision to help girls with body image and bring an important issue to light. Girls are indeed “growing up” in a turbulent time with too much pressure on appearances and this spot thankfully continues the conversation.

“Skyscrapers” – OK Go

Director: Trish Sie

This music video could easily double as an ad for Joe Fresh or Benjamin Moore. Great colours. Great music. Great choreography.

June 13, 2012 by

Dave Matthews Band Shines In the Rain

Hillside fans’ experiences with umbrellas aside, Dave Matthews Band’s sold-out show at Molson Amphitheatre on Saturday night was outstanding. In addition to the VIP experience I enjoyed thanks to American Express (seriously, follow them on Facebook), the band ensured no one left disappointed.

Rock bands as talented as Dave Matthews Band don’t need flashy costumes or fancy choreographed dances to convince the crowd of their greatness. Their undeniable raw talent led me to focus on their music and appreciate how well the onscreen season-appropriate imagery of roller coasters, flowers and birds fit the outdoor atmosphere.

Blind Pilot’s intimate encore performance above a patio inspired me to delve into their tracks online and reinforced how fortunate I am to live in Toronto, where such treats abound all summer long. Though I was disappointed that “Funny the Way It Is” was missing from Dave Matthews Band’s setlist, I had such a good time that I felt if I got a mosquito bite, it would be worth it.

Eager to attend an upcoming show this summer? Dave Matthews Band tour dates are listed here.

June 3, 2012 by

Behind the Books: Caren Lissner

It’s one thing to read an author’s books and attend their signings.

 

It’s quite another when you can get to know them without standing in line first.

Name: Caren Lissner

Best Known For: Carrie Pilby (2003)

Education: English & Creative Writing, University of Pennsylvania

Professional role model: Hmmm, hard to find one.

Current Employment and Projects:

Editor at a chain of weekly newspapers based in Hoboken, New Jersey. Project-wise, revising several different novels, including young adult novels, and hoping to publish one of them soon.

Describe your thoughts about e-reading in 140 characters or less:

Charmless but convenient.

Favourite magazine:

I just subscribed to Nerd Nite: The Magazine. Graphically, it reminds me of the old Mad Magazine, but more knowledge-oriented. Lots of fun. I also love getting Poets & Writers, New Jersey Country Roads (The Garden State does have a softer side!), and the New Yorker.

How important do you think it is for writers to be actively involved in social media? What do you predict about writers’ future role in promoting books?

It’s important for writers to get their work out there so it’s not overlooked in the rush of items competing for a reader’s attention. Writers will probably always have to promote their own work where they can. Blogging is helpful in keeping in touch with one’s readers, especially between books. And for those who really relate to your writing, they may want to know more about you.

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May 24, 2012 by