All Posts By

Sarah Prince

Behind the Brand: Canadian Diabetes Association

It’s one thing to “Like” a brand on Facebook and follow them on Twitter.

 It’s quite another to learn about who organizes those updates.

Name: Pilar Iglesias (@pilariglesias)

Position: Manager, Strategic Communications

Employer: Canadian Diabetes Association

Education: Anthropology, York University; Public Relations, Ryerson University

Favourite blog:

My favourite non-work related blog has to be Design Sponge. My secret obsession/hobby is design and furniture, so I’ve been visiting since its inception. I suppose it’s not so secret anymore… 😉

Favourite mobile app:

This one’s easy – Shazam. I use it constantly and thankfully was able to chuck my “Songs to buy” notepad document.

Professional role model:

This one is also easy-Gini Dietrich. I met Gini on Twitter a few years back and have been in awe ever since. Not only is she a social media maven, she’s the founder and chief executive officer of Arment Dietrich, Inc.—a Chicago-based PR firm, the author of a work-related blog I follow religiously, Spin Sucks (the 2010 and 2011 Readers Choice Blog of the Year), and she’s the co-author of the book Marketing in the Round: Multichannel Approaches in the Post-Social Media Era.

Wait, I’m not finished.

She also writes for Crain’s Chicago Business, AllBusiness, and Franchise Times, and participates in workshops, is a keynote speaker, one of the hosts of the podcast, Inside PR….and these are just some of the things she does.

All of this is in addition to being witty, lovely, helpful and just a complete pleasure. I don’t talk to her as much as I probably would like, but she is definitely a role model. Oh, and one more thing, she can cook! Honestly, when does she have the time?

Most memorable on the job experience at Canadian Diabetes Association:

I was writing an article for our health and wellness magazine, and interviewed a woman who received a pancreas-kidney transplant after suffering many diabetes-related complications. Her appreciation for life was so incredibly inspiring to me but, at the same time, frightening as well since I have type 1 diabetes myself. It made me think of my own journey with the disease and how I manage it, and what it means if I don’t manage it to the best of my ability. It’s a conversation and feeling I won’t forget.

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February 27, 2012 by

The Artist

As I was reading Vogue yesterday afternoon, I couldn’t help but notice the numerous references to famous artists and collectors, including historical figures such as Gertrude Stein. Frankly, I was relieved to read a fashion mag cover to cover without stumbling upon the headline, “Prints Charming,” which too many fashion editors have included in recent spreads. However, I was more pleased to read about classic pieces inspiring modern designs that reminded me of the modern art class I took at Western last year, which featured works by Sonia Delaunay, for example.

Recently, French artist Jocelyne Grivaud sought inspiration from famous artwork to create sculptures resembling not only Mattel’s Barbie dolls, but also classic women from the art world.

Check out some of my favourites:

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February 24, 2012 by

Inspiration: Converse Nails

I recall seeing pictures and videos of nails inspired by newsprint circulating the web last summer, such as on Pinterest and Stephanie Fusco’s blog.

If that style piques your interest, then surely you’ll enjoy this tutorial I stumbled upon to show you how you can display your love for the Converse brand on your hands and feet!

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February 7, 2012 by

Less Than Impressed: Award Shows

Sometime after the People’s Choice broadcast and my simultaneous live tweeting session ended, I realized watching the awards show was a waste of time. I hadn’t voted in any of the categories this year. In fact, I waited until the day of to even look at the nominees list. All I knew was that this was going to be a buzz worthy televised event, so I had better watch to stay in the know.

After the credits rolled, however, my response could be summarized as indifference.

There’s usually one winner at each award show, typically a young Hollywood star, who mentions how they’d watched the show growing up and could then only dream about attending, let alone winning and now voila, here they are; it’s so incredible, they boast. I’ve let my dreams of becoming famous on the silver screen subside, with little to no expectations of ever performing or working in a role constituting its own category amongst the likes of Best Performing Actress. Entertainment PR professionals are recognized at less glamorous events, with ironically less publicity.

If it weren’t for the social component of watching the Golden Globes with a group of film-obsessed writers and fans, I wouldn’t have been much more entertained than I was the Wednesday night prior.

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January 30, 2012 by

Behind the Brand: Mirage Resort and Casino

It’s one thing to “Like” a brand on Facebook and follow them on Twitter.

It’s quite another to learn about who writes those updates.

 

To debut the Behind the Brand series, Danielle Deremo shares advice about social media marketing.

Danielle Deremo

Name: Danielle Deremo (@SuperDaniYell)

Position: Social Media Specialist

Employer: Mirage Resort and Casino (MGM Resorts), Las Vegas, Nevada

Education: Hospitality Administration, Northern Illinois University

Professional role model:

It would have to be Kristalina Steininger, (@kristalinas) she took me under her wing when I was an intern at MGM Grand and she was Assistant Manager of Food & Beverage Marketing. She introduced me to social media from a brand’s perspective and taught me the rules of the road when it comes to representing a business in the Web 2.0 arena. Since I’ve moved on from my internship and began working at The Mirage, she has been a close friend and mentor of mine.

Favourite Blog:

As a big foodie, I really appreciate My Drunk Kitchen and The Kitchn. I get all my entertainment from MDK and all my recipes from reading The Kitchn!

Favourite mobile app:

Besides the regulars of foursquare, Facebook & Seesmic for my Twitter accounts, I am a big fan of Reddit Is Fun, SoundHound, and Path. And although it’s not an App, I’m becoming severely addicted to Pinterest.

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January 23, 2012 by