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Sarah Prince

Don’t Let Kraft Dinner Make You Cancel Plans

KD Kraft Dinner
KD® Mac N’ Cheese Unveils First Rebrand in Nearly Ten Years, Marking the Next Era for Kraft Dinner (CNW Group/The Kraft Heinz Company)

KD (Kraft Dinner) recently unveiled a rebrand in Canada and launched a campaign called Cancel Coverage. It celebrates the joy of missing out by offering to compensate customers who cancel restaurant reservations and cook mac and cheese.

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