All Posts By

Sarah Prince

LinkedIn Profile Changes

We’ve all heard about how a polished profile picture (one that’s not cropped, blurry or too dark) can help users make a strong first impression for profile viewers. Now that LinkedIn unveiled a new look for profiles, it’s time to get creative because the addition of a LinkedIn cover photo will make it easier for premium users to portray their personal brand.

Your cover photo on every platform is an excellent place to showcase your interests, photography skills and personality. Choose an original photo whenever possible. On Twitter, my cover photo shows jeans on a rack from the American Apparel sale. On Facebook, my cover photo has a bathroom sign from Disney World that says Prince and before that it was a shot of me posing with the cast of The Social. For now, I’ve selected an image from LinkedIn’s image gallery that’s available for Premium users to use as a temporary placeholder.

Read on for my advice about how employees, job seekers and recruiters can use the new cover photo feature.

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June 4, 2014 by Sarah Prince

Hot On The Street Turns 4

Blogging involves so much more than writing, SEO and social media. Blogging is ultimately about creative self-expression and building relationships. So when I look back on the last year, I don’t think about how much time I spent on WordPress. I think about the inspiring people I met in cool places.

Blogging is rewarding because it provides access to experiences I would not enjoy otherwise. I think the tagline for Smirnoff’s Exclusively for Everyone campaign captures blogger outreach quite well because everyone can start a blog and therefore become eligible to participate in blogger outreach programs. With so many free online resources available, there’s no better time to join the blogging community than right now.

May 31, 2014 by Sarah Prince

Happy Birthday Tim Hortons

“It’s like Mad Men around here.”

Even though Tim Hortons never had a chance to work with Don Draper, they’ve done quite well in the last 50 years. According to Marketel, Tim Hortons is Canadian women’s favourite brand and it ranks high on my list too.

To celebrate its 50th birthday, Tim Hortons threw a huge bash at Yonge & Dundas Square today. Actors wearing vintage garments created a vibrant scene set in the 60s, featuring parents with a baby carriage and a police officer who was delighted to put people in his black and white cop car. They put on quite a show and a caffeinated audience ‘ate it up,’ as my grandmother likes to say.

May 15, 2014 by Sarah Prince

Listen To Lainey Gossip

In every Behind The Brand interview, I enquire about professional role models. At the moment, I’d say mine is Elaine Lui AKA Lainey. Every profile of her that I read reiterates that she’s a hardworking media personality who successfully juggles several jobs in the entertainment industry.

After meeting Lainey at a taping of The Social, I was excited to see her again at Indigo. Lainey’s new book Listen To The Squawking Chicken: When Mother Knows Best, What’s A Daughter To Do? A Memoir (Sort Of) is a tribute to her mother, who raised her around a Mah Jong table and inspired her to become a professional gossiper.

May 4, 2014 by Sarah Prince

American Eagle Opens On Queen Street

American Eagle’s new location at 333 Queen St. West (one block west of John) is a welcome addition to the shopping district for hipsters, yuppies and tweens. Whether you’re looking for something to wear to the beach, cottage or camp, consider this store a go-to destination when you’re downtown.

The store’s grand opening is April 30 and the doors open at 8 AM. Everything (except jeans) is buy one, get one at half price, but I’m sure you’ll be tempted to buy more than just two items. Heads up: the black selfie beanie is out of stock, but you can find it online.

April 30, 2014 by Sarah Prince

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