After hearing the mental health advocate speak at Western, I was keen to see Margaret Trudeau again at Indigo. Every seat was taken on the first floor at Indigo Manulife and even though she came to promote a self-help book for women, there were quite a few men present.
In her first bestselling book, Changing My Mind, she documented her bouts of depression, but showed no signs of unhappiness last night. Margaret was very giddy on stage, smiling as she spoke about every subject.
Recognizing that I’m a Nicholas Sparks fan, I was excited to receive passes to an advance screening of The Longest Ride, which is based on his novel. The movie’s luscious rural North Carolina setting looks nothing like Toronto, so it was nice to escape and be swept away by the romantic script.
Sophia (Britt Robertson) is a college senior eager to finish school and start building a career in New York’s art scene. When her sorority sisters drags her to a rodeo, she meets Luke (Scott Eastwood) and starts dating the bull rider. Meanwhile, their love story is intertwined with another, which dates back to the 1940s.
You never know what to expect from leading brands on April Fool’s Day. When I sourced content for this roundup, the images and videos I saw ranged from silly to strategic. BMW’s giveaway was probably the most expensive to execute, although Honda’s SUV customizations weren’t cheap either. Kenneth Cole is a sophisticated brand, but they took a risk and went the immature route to target young animal lovers. The videos are ranked in order of personal preference, which is the same as their order based on # of YouTube views. Enjoy!
[2025 Update: Unfortunately, the YouTube videos for the BMW and Honda ads have been removed.]
Photo Source: CNW
Hungry for haute couture? Look no further than SUBWAY’s collaboration with Canadian designer Sunny Fong, owner of Vawk, who launched a capsule collection inspired by food at World MasterCard Fashion Week in Toronto.
“We are always looking at new ways to be a part of pop culture and share our healthy living message,” said Kathleen Bell, Director of National Marketing, SUBWAY Restaurants Canada.
Fashion Week presented an opportunity for SUBWAY to make a bold statement with stunning outfits inspired by their menu. This marked the first time SUBWAY participated in the festivities. Six outfits were seen on the runway, plus two other designs were displayed in the tent with materials from SUBWAY packaging. Backstage, models were fed SUBWAY sandwiches to help energize them — what a filling snack!
