All Posts By

Sarah Prince

Treat Yourself And Fly Solo

How many concerts have you missed because your friends have different music taste? Don’t let that be an excuse anymore. When I was at Western, I flew solo to a Barenaked Ladies concert, which I was reviewing for the Gazette. My intention was to listen, enjoy and take notes. It didn’t matter who sat next to me.

Likewise, when award show season was at its peak in the winter and I needed to watch nominees, I waited for no one. I spent an afternoon at Cineplex Odeon Varsity theatre, treated myself to a Yogen Fruz smoothie (I’m addicted!) and never looked back. Still Alice is an introspective film about aging that I was content to watch alone and I didn’t feel an urgent desire to discuss it with anyone afterwards.

A new study from the University of Maryland found that many individuals don’t spend time alone in public because they fear what observers will think. It’s sad to imagine how people are missing out on opportunities to enjoy themselves simply because they value opinions of strangers.

May 1, 2015 by Sarah Prince

Behind The Brand: Best Buy

Name: Elliott Chun

Position: Communications Manager

Education: Visual Arts and Sociology, Western University; Public Relations, Humber College

Professional role model: Richard Branson. He’s a tremendous leader, showman and will one day take us up to space.

Favourite Best Buy purchase: My Samsung Galaxy S5 smartphone. I never leave home without it and would certainly be lost without it.

In 140 characters or less, what is your favourite part of your job?

Working with an extremely talented group of people, publicizing everything Best Buy, including our vendors, community work and services.

What are your daily responsibilities as a Communications Manager?

I’m constantly discovering creative ways with my teams to promote and story-tell the fantastic things Best Buy is achieving in Canada. I also protect our brand and build campaigns to engage media and customers while identifying and building a community of advocates.

What are the perks of working at Best Buy?

There are too many to list! First off, the biggest perk is working with incredible people. I genuinely enjoy working regularly with a talented group of people. This includes the gifted team at our head offices in Burnaby, our stores, agency and vendor partners and our senior leadership teams. Secondly, as a guy who naturally loves tech and uses it to simplify and enhance my life, the staff discount comes in handy. Additionally, when I’m at the head office, I always appreciate having access to the subsidized, modern gym, as well as the B.C. trails, which are liberating when heading out on an after-work run. Lastly, the food services in our common areas at the head office and regional offices are a nice perk too.

April 23, 2015 by Sarah Prince

Meeting Margaret

After hearing the mental health advocate speak at Western, I was keen to see Margaret Trudeau again at Indigo. Every seat was taken on the first floor at Indigo Manulife and even though she came to promote a self-help book for women, there were quite a few men present.

In her first bestselling book, Changing My Mind, she documented her bouts of depression, but showed no signs of unhappiness last night. Margaret was very giddy on stage, smiling as she spoke about every subject.

April 14, 2015 by Sarah Prince

Movie Review: The Longest Ride

Photo Source: EW

Recognizing that I’m a Nicholas Sparks fan, I was excited to receive passes to an advance screening of The Longest Ride, which is based on his novel. The movie’s luscious rural North Carolina setting looks nothing like Toronto, so it was nice to escape and be swept away by the romantic script.

Sophia (Britt Robertson) is a college senior eager to finish school and start building a career in New York’s art scene. When her sorority sisters drags her to a rodeo, she meets Luke (Scott Eastwood) and starts dating the bull rider. Meanwhile, their love story is intertwined with another, which dates back to the 1940s.

April 10, 2015 by Sarah Prince

Brands Prank Consumers

You never know what to expect from leading brands on April Fool’s Day. When I sourced content for this roundup, the images and videos I saw ranged from silly to strategic. BMW’s giveaway was probably the most expensive to execute, although Honda’s SUV customizations weren’t cheap either. Kenneth Cole is a sophisticated brand, but they took a risk and went the immature route to target young animal lovers. The videos are ranked in order of personal preference, which is the same as their order based on # of YouTube views. Enjoy!

BMW

[youtuber youtube=’http://www.youtube.com/watch?v=TzKAep8Ybb8′]

April 2, 2015 by Sarah Prince

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