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Sarah Prince

3 Campaigns That Inspired Me At Social Media Week

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Shelby Walsh Trend Hunter

Photo Source: Trend Hunter

I’ve missed the CM1 conference for community managers, so I was relieved when I discovered the Social Media Week itinerary. The first day alone featured keynote speakers from Twitter, BuzzFeed and Shopify. Drake’s friend Norm Kelly was interviewed too. Hot topics included influencer marketing, millennials and self-esteem.

Aside from professional development in general, what motivates me to attend these types of events is how much the speakers leave you feeling inspired. That was definitely the case when I heard Shelby Walsh from Trend Hunter. She talked about big data, personalization and mobile marketing by presenting several clever marketing campaigns that integrated social media effectively. They’re kind of old, but they’re all relevant, innovative and influential. Enjoy!

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Movie Review: Popstar: Never Stop Never Stopping

Popstar-Never-Stop-Never-Stopping

Photo Source: Universal Pictures

Conner4Real loves Snapchat. He loves updating his fans on his surreal lifestyle and acting like everything is ok, even though it isn’t.

Recognizing how social media allows stars to control how fans perceive their lives, it’s entertaining to watch a mockumentary about what could actually go on behind the scenes. In this case, the footage is about Conner (Andy Samberg), a singer whose time in the spotlight is going to end unless he repairs his relationship with his childhood buddies. In real life, Conner’s former Style Boyz band mates Owen (Jorma Taccone) and Lawrence (Akiva Schaffer) make up the rest of The Lonely Island and they also co-produced and directed Popstar: Never Stop Never Stopping.

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Hot On The Street Turns 6

Hot On The Street's 6th Blog Anniversary

Last year I celebrated Hot On The Street’s 5th anniversary and that was a really big milestone. Marking Hot On The Street’s 6th anniversary is sweet too. Aside from going to school or camp, this is the longest I’ve ever done something and it feels great.

I’d like to thank all of my readers for your support. I’m also grateful for the encouragement I’ve received from friends, family, publicists and strangers. The blog has given me the opportunity to meet a lot of people and I’ve particularly enjoyed connecting with the people who I’ve interviewed.

I’m always open to hearing feedback on previous posts or suggestions for upcoming content. Please email me anytime at hotonthestreet[at]gmail[dot]com with questions, comments or ideas. Let me know if you’d like to collaborate on a future post!

Play Review: Forever Plaid

Forever Plaid
Photo Source: Racheal McCaig

What would you do if you could realize your dreams a few decades after you die? For the Plaids, this is not a ridiculous notion—it’s reality. Most fans of the fictitious 1950s male quartet think they died in an emergency room, but patrons in Toronto can experience their music live at the Panasonic Theatre until June 12!

At the beginning of the show, the group explains that they want to seize the opportunity to perform the show they never could when they were alive. This enables the show’s escapist quality, as the oldies music and out-dated costumes make the audience feel like they’re travelling through time with the performers.

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Movie Review: Neighbors 2: Sorority Rising

Neighbors 2

As far as sequels are concerned, this is a good one. In Neighbors 2: Sorority Rising, Mac Radner (Seth Rogen) and Teddy Sanders (Zac Efron) return to the big screen for another adventure involving young college students who are more concerned with partying than showing respect to their middle-aged neighbours.

This time around, it revolves around a sorority led by Shelby (Chloe Grace Moretz AKA Brooklyn Beckham’s girlfriend), a girl who insists that if fraternities can host parties, then sororities can too. Shelby’s new sorority complicates things for Mac and his pregnant wife Kelly whose house next door is in escrow. Things escalate very quickly and before you know it, Shelby and her friends rob Mac’s house, hack his phone and become his worst nightmare.

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