Today marks 7 years since I published my first Hot On The Street post on Tumblr. A lot has changed since then, but my interest in fashion, entertainment and marketing has stayed the same.
Earlier this month, I had a chance to meet a local writer who I’ve liked for a long time: Anne T. Donahue. Most people went to Indigo to get Gabby Sidibe’s autograph, but I went to meet a woman with a kickass Twitter account and a wicked writing style.
I still remember how excited Unilever’s team was when they announced that Axe was going to send some lucky guys to space. My peers shared their enthusiasm when we watched a teaser video together at Queen’s University in 2013, but that was the last time I really thought about the brand.
Axe just released a new ad that challenges common stereotypes about young men, which I love. This video makes me rethink what Axe stands for and I admire how it has the power to change consumers’ views about gender. In a way, this ad is long overdue. It’s 2017! Of course it’s ok for guys to wear pink (and not just on Wednesdays). So what if a boy doesn’t like sports?
I wish Axe didn’t have to include a question about depression because it should be obvious by now that guys have mental health issues too. The best article I read on Bell Let’s Talk Day was written by a local male marketer and that was one of many stories.
Photo Source: @SousatzkaTO
Sousatzka captivates you as it takes you on an adventure from South Africa and Poland to England. It focuses on the story of a child protégé, Themba, and his piano teacher, Madame Sousatzka.
After his activist father gets arrested in South Africa, Themba and his mother escape and move to London. Once they are introduced to Madame Sousatzka, their families and friends meet, and they begin to exchange stories of struggle and survival.
