Photo Source: CNW
Hungry for haute couture? Look no further than SUBWAY’s collaboration with Canadian designer Sunny Fong, owner of Vawk, who launched a capsule collection inspired by food at World MasterCard Fashion Week in Toronto.
“We are always looking at new ways to be a part of pop culture and share our healthy living message,” said Kathleen Bell, Director of National Marketing, SUBWAY Restaurants Canada.
Fashion Week presented an opportunity for SUBWAY to make a bold statement with stunning outfits inspired by their menu. This marked the first time SUBWAY participated in the festivities. Six outfits were seen on the runway, plus two other designs were displayed in the tent with materials from SUBWAY packaging. Backstage, models were fed SUBWAY sandwiches to help energize them — what a filling snack!