I don’t have many beauty secrets, but I will let you virtually eavesdrop on conversations with TV personality Jessi Cruickshank at Bioré’s event. Jessi and Dan were to MTV what Regis and Kelly were to ABC, so when I was invited to hear Jessi reveal how she becomes camera ready I was psyched.
The theme and hashtag of the evening was #TheCharcoalSecret because charcoal is a key ingredient in Bioré’s new products. The event was just a few days after her infamous Rob Ford interview in LA and Jessi gracefully transitioned from talking about politics to Hollywood and skincare.
Jessi hosted her own mini ceremony to reveal her craziest interview experiences:
Best Actor: Tom Cruise
Did you know he has his own mystic tanner? Hopefully they’re not the same person responsible for so many A-list stars with orange skin at the Academy Awards. Regardless, Jessi was overwhelmed by the size of his entourage, which she says includes assistants for his assistants.
Worst Actor: Kristen Stewart
To put it mildly, “she was very unpleasant.” Unfortunately for Jessi, Twilight fans were so aghast by their televised interview that they sent death threats and complaint letters to MTV.
Most High Maintenance: Mariah Carey
Mariah’s publicist insisted on a standing interview so Mariah would look thinner. OK, no big deal. Once on set, Jessi was introduced to Mariah’s personal lighting director and when she arrived, the publicist said, “I’m going to receive Mariah,” speaking about the diva as if she’s royalty. Looking back, Jessi says that now “I feel like we go back to when we were babies with pacifiers.”
Most WTF: Heidi and Spencer
The evening would’ve been incomplete if Jessi didn’t dish about the cast of The Hills. Jessi told us about how the attention-seeking Heidi and Spencer invited her to an after party only because they assumed she’d bring a camera crew. If Jessi didn’t wake up the crew in the middle of the night, then the video of Heidi giving Spencer a lap dance would’ve never gone viral.
After Jessi’s presentation, we chatted about Toronto, Canadian entertainment and Twitter (how many other people do you know who scored a handle with only their first name?!). She was super approachable and friendly. When I’m in a position to recruit a new brand spokesperson or emcee, Jessi will be at the top of my list of people to contact.
