The Backstreet Boys are back, making their small screen debut in Old Navy commercials prior to their upcoming reunion tour with Kevin Richardson reuniting with the boy band. An Old Navy staffer has explained that their “target customer grew up in the ’90s, and that time period conjures an emotional connection, so [they’ve] worked with a number of actors and musicians who remind her of that nostalgic decade.” (Source: Bloomberg)
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In case that doesn’t satisfy your longing to see your favourite stars of the past, Old Navy has followed up with newer commercials featuring Joan Rivers (notably a hilarious woman on Twitter too) and Sex and the City star Mario Cantone. I’d love to meet the Fashion Police co-host, but so far I’ve had to settle for posing with Joan’s wax figure at Madame Tussauds’ Las Vegas location. What’s more, Old Navy has jumped at the opportunity to make interactive YouTube videos, enabling fans to watch different clips of Mario and Joan at faux fashion shows online.
Meanwhile, Len, the MuchMusic Video Award-winning Canadian group typically known as the one-hit wonder who made “Steal My Sunshine” are back with a new single “It’s My Neighbourhood”. Filmed in Toronto, its music video features nice shots of the Rogers Centre, Air Canada Centre, CN Tower and skyscrapers downtown. It’s a catchy song for sure and I’ll admit that I’m partial to anything that features a Bathurst Street sign.
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What do you think about Old Navy’s commercials and Len’s new song?