MuchMusic is continually increasing their social media presence, such as by making their New Music Live (NML) show a trending topic in itself this past week. With their latest show, #trending, now on the air, Shit My Dad Says is less distinguishable as a Twitter-inspired TV show.
The pink graphics on the show’s webpage explicate that it’s a show geared primarily towards female fashionistas who admire MIT grad Liz Trinnear’s style. During her first “shopping haul” segment, Liz shares some great fashion finds with viewers, such as tie-dye tights and jewellery.
Their new show also has an interactive component, wherein they invite viewers to submit their own 5 minute-long videos about what’s trending in fashion and beauty.
#trending reminds me of other local shows that tell viewers about new places to find the coolest knick-knack or accessory, so I’m curious to see how MuchMusic maintains interest on a national scale.